In this week&#39;s episode of the MDM podcast, I speak with <a href="https://www.linkedin.com/in/epsteinadam/">Adam Epstein</a>, the CEO of <a href="https://gigico.ai/">Gigi</a>, an AI-enabled automation tool for the Amazon DSP. Following Amazon&#39;s announcement in June of identity partnerships with both Roku and Disney (which I cover in <a href="https://mobiledevmemo.com/amazon-is-ctvs-data-engine/">Amazon is CTV’s data engine</a>), Adam and I focus our conversation on Amazon&#39;s strategic positioning with its advertising business across Amazon Prime Video, sponsored on-site advertising, and the Amazon DSP. Among other topics, we discuss:<ul><li>An overview of the partnerships that Amazon announced with Roku and Disney at Cannes</li><li>Why Amazon&#39;s dataset is a natural fit for CTV, and whether its audience data alone can be a principal driver of growth in that market</li><li>How Amazon&#39;s AI-enabled automation products, Brand+ and Performance+, differ from those offered by Meta and Google</li><li>Whether Amazon is fundamentally supply-constrained</li><li>The ecosystem of advertising-focused AI tools</li><li>The non-obvious ways that Amazon is approaching growth in non-endemic advertising</li><li>Misconceptions related to Amazon&#39;s advertising business?</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://www.incrmntal.com/">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li><li><a href="https://contextsdk.com/">ContextSDK</a>. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv">⁠Marketecture⁠</a>.

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Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

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