Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy.Without a plan, their launch totally flopped. They sold just 2 spots.On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do the same thing for ourselves. As Amy puts it, "It’s difficult to do for yourself what you do naturally for your clients".Listen to this episode to understand how they bounced back from their launch failure.Find the transcript of this episode on my site,<a href="https://emancopyco.com/podcast?utm_source=podcast&utm_medium=shownotes&utm_campaign=MTMM" rel="noopener noreferrer" target="_blank"> emancopyco.com/podcast</a>Links from this episode:<ul><li><a href="https://businessbadass.co/podcast/" rel="noopener noreferrer" target="_blank">Business Badassery podcast</a></li><li>More on Kirsty Fanton: <a href="https://kirstyfanton.com/" rel="noopener noreferrer" target="_blank">https://kirstyfanton.com</a></li><li>More on Amy Posner: <a href="https://amyposner.com/" rel="noopener noreferrer" target="_blank">https://amyposner.com</a></li><li>Amy Posner on YouTube: <a href="https://www.youtube.com/@amyposner7096/" rel="noopener noreferrer" target="_blank">@amyposner7096</a></li><li>On Instagram: <a href="https://www.instagram.com/kirsty.fanton/" rel="noopener noreferrer" target="_blank">@kirsty.fanton</a> and <a href="https://www.instagram.com/amyrposner/" rel="noopener noreferrer" target="_blank">@amyrposner</a></li><li><a href="https://www.instagram.com/p/B7W0kwEpVbm/?utm_source=ig_web_copy_link" rel="noopener noreferrer" target="_blank">Link to Kirsty's Instagram announcement</a></li><li><a href="https://emancopyco.com/emailrules" rel="noopener noreferrer" target="_blank">Eman’s Email Rules</a></li></ul>If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me!<a href="https://www.instagram.com/emancopyco/" rel="noopener noreferrer" target="_blank"> @emancopyco</a>And if you’re interested in working with me, visit<a href="https://emancopyco.com/contact?utm_source=podcast&utm_medium=shownotes&utm_campaign=MTMM" rel="noopener noreferrer" target="_blank"> emancopyco.com/contact</a>Loving the podcast?<ul><li>Support the show and leave a rating or review here:<a href="https://ratethispodcast.com/mistakes" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 37, 41);"> </a><a href="https://ratethispodcast.com/mistakes" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 123, 255);">https://ratethispodcast.com/mistakes</a></li><li>Get the BTS scoop on how this podcast is made in this bonus episode:<a href="https://emancopyco.com/bts" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 37, 41);"> </a><a href="https://emancopyco.com/bts" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 123, 255);">https://emancopyco.com/bts</a></li></ul>Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue<ul><li>Fill in the enquiry form on this contact page:<a href="https://emancopyco.com/contact/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 37, 41);"> </a><a href="https://emancopyco.com/contact/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 123, 255);">https://emancopyco.com/contact/</a></li></ul>Want to learn with me?<ul><li>Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: <a href="https://www.emancopyco.com/quiz" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.emancopyco.com/quiz</a>&nbsp;&nbsp;</li><li>Check out my courses and masterclasses:<a href="https://emancopyco.com/learn-with-me/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 37, 41);"> </a><a href="https://emancopyco.com/learn-with-me/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 123, 255);">https://emancopyco.com/learn-with-me/</a></li></ul>Say hi 👋🏽<ul><li>Connect with Eman on Instagram:<a href="https://www.instagram.com/emancopyco/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 37, 41);"> </a><a href="https://www.instagram.com/emancopyco/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 123, 255);">https://www.instagram.com/emancopyco/</a></li><li>Connect with Eman on Linkedin:<a href="https://www.linkedin.com/in/eman-i307/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 37, 41);"> </a><a href="https://www.linkedin.com/in/eman-i307/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 123, 255);">https://www.linkedin.com/in/eman-i307/</a></li></ul>Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: <a href="https://emancopyco.com/kit " rel="noopener noreferrer" target="_blank">https://emancopyco.com/kit</a>

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