In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides practical gym marketing ideas and strategies that can be implemented today, including the vital role of consistent messaging to drive campaigns, convert leads, and ensure team alignment. Dr. Patrick Porter also contributes 'Wise Words' on brain fitness, discussing essential health habits.   Key highlights from the episode: - Discover how Retro Fitness builds an authentic brand message that informs all gym marketing strategies, emphasizing internal team alignment and brand evangelism. - Explore practical gym marketing ideas for maintaining a cohesive message across various platforms, including digital marketing for gyms and social media marketing for gyms. - Understand the long-term play of effective gym advertising and management within the fitness industry trends, ensuring your brand stays in its lane for sustained growth and impact.   Ready for more: Become an FBP Insider! <a href= "https://patreon.com/FitnessBusinessPodcast">Learn more on Patreon.</a> Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - <a href= "https://fitnessbusinesspodcast.com/onlineevents">Learn More!</a> <a href= "https://fitnessbusinesspodcast.com/leave-us-a-voicemail/">Leave us a voicemail!</a> <a href= "https://fitnessbusinesspodcast.com/review/">Leave a rating on Spotify or Apple Podcasts.</a> Quotes: “An authentic brand is committed to evoking an emotion.” - Kim Gouch “We want to build on the relationship that we have with the team that's going to work to build the brand. Those people eventually become your brand evangelists.” - Kim Gouch “Your culture really is actually the essence of your brand and the essence of your brand message.” - Kim Gouch   Resources: Become an FBP Insider on <a href= "https://patreon.com/FitnessBusinessPodcast">Patreon</a> Fitness Business Podcast’s <a href= "https://www.linkedin.com/groups/9878228/">LinkedIn Community</a>Mystery Shopping for Fitness Businesses - <a href= "https://mysteryshoppingforfitnessbusinesses.com.au/">Website</a>   Our Guest: Kim Gouch, Chief Brand Officer Retro Fitness Website - <a href= "https://retrofitness.com/">https://retrofitness.com/</a> LinkedIn - <a href= "https://www.linkedin.com/in/kim-gouch-a12818b/">https://www.linkedin.com/in/kim-gouch-a12818b/</a> Email - kim@retrofitness.com   Wise Words: Dr Patrick Porter - <a href= "https://braintap.com/">Website</a>, <a href= "https://www.linkedin.com/company/braintaptech/">LinkedIn</a>, <a href="https://www.facebook.com/braintaptech/">Facebook</a>, <a href= "https://www.instagram.com/braintaptech/?hl=en">Instagram</a> Dr Patrick Porter’s Book - <a href= "https://amzn.to/4jmjgEr">Thrive in Overdrive</a> <a href= "https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate"> Buy Your Headset Using our Link!</a>   Sponsor’s Pitch: Dan Young, Founder & CEO of Simple Again Website - <a href= "https://www.simpleagain.com">https://www.simpleagain.com</a> Email - dan@simpleagain.com LinkedIn - <a href= "https://www.linkedin.com/in/dan-young-189842/">https://www.linkedin.com/in/dan-young-189842/</a>   Merch Sponsor: Be a Merch Sponsor - <a href= "https://fitnessbusinesspodcast.com/merch/">Here</a>   REX Roundtables: Website - <a href= "http://www.rexroundtables.com">www.REXRoundtables.com</a> Email - Eddie@REXRoundtables.com Leadership Academy – <a href= "http://www.rexleadershipacademy.com">www.REXLeadershipAcademy.com</a>   Free On-line Live Events: <a href= "https://fitnessbusinesspodcast.com/onlineevents">https://fitnessbusinesspodcast.com/onlineevents</a>   REX Roundtables Trusted Suppliers: Atlantis Strength: made by and for those who are dedicated to shaping greatness. <a href= "https://atlantisstrength.com/">https://atlantisstrength.com/</a> ABC Fitness: provides gym management & software solutions. <a href= "https://abcfitness.com/">https://abcfitness.com/</a> Digital Revenue Systems: offering digital revenue opportunities for you <a href= "https://www.digitalrevsystems.com/">https://www.digitalrevsystems.com/</a> Centr Hyrox: The official equipment provider for Hyrox. <a href= "https://shop.centr.com.au/collections/hyrox">https://shop.centr.com.au/collections/hyrox</a> Covery: Wellness recovery franchise offering cutting-edge restorative services. <a href= "https://www.thecovery.com/franchise">https://www.thecovery.com/franchise</a>   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Mastering Gym Marketing & Management through Authentic Branding: Kim Gouch, Dan Young & Dr. Patrick Porter: Episode 545

Fitness Business Podcast: Leadership, Innovation, and Profit

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