Yerba Madre (formerly Guayakí) is a certified B Corp that aspires to create more than just profits with their yerba mate teas. CMO Emily Kortlang and her team are doubling down on what makes the brand unique: their commitment to regenerating the planet and to creating dialogues, rather than just increasing sales. On today&#39;s episode of the FoST Podcast, Emily shares her fascinating insights on using a story-first approach to build relationships that go beyond product.To learn more, visit our website at <a href="https://futureofstorytelling.org/case-study/emily-kortlang-from-conversations-to-change-with-yerba-madre/" rel="nofollow">fost.org</a>. --© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Emily Kortlang, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.

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From Conversations to Change with Yerba Madre — Emily Kortlang

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