On today’s episode, I am speaking with Cassey Ho and we get into her journey from teaching pop pilates classes at a local gym to building a global fitness and fashion empire - her journey is anything but ordinary. As the founder of Blogilates and POPFLEX, Cassey shares how she followed her heart and turned her creativity into a thriving brand. She opens up about the early days of YouTube, navigating online criticism, and the rise of “dupe culture” after seeing her own designs copied by other retailers. She also dives into protecting her work through patents, balancing business with her husband and COO Sam, and why she still swears by mat pilates over the reformer craze. Honest, inspiring, and full of hard-earned wisdom, this conversation is a masterclass in staying authentic while scaling a dream. Enjoy!To connect with Cassey on Instagram, click <a href="https://www.instagram.com/blogilates/?hl=en" rel="noopener noreferrer" target="_blank">HERE</a>.To connect with POPFLEX on Instagram, click <a href="https://www.instagram.com/popflex_active/?hl=en" rel="noopener noreferrer" target="_blank">HERE</a>.To shop POPFLEX, click <a href="https://www.popflexactive.com/?srsltid=AfmBOoqrlTCgp9hWE9c6FbzV66d4VCCxQ4AJ8dhOc65ONBt_n2kp089S" rel="noopener noreferrer" target="_blank">HERE</a>.To connect with Siff on Instagram, click <a href="https://www.instagram.com/siffhaider/?hl=en" rel="noopener noreferrer" target="_blank">HERE</a>.To connect with Siff on Tiktok, click <a href="https://www.tiktok.com/@siffhaider?lang=en" rel="noopener noreferrer" target="_blank">HERE</a>.To learn more about Arrae, click <a href="https://www.arrae.com/" rel="noopener noreferrer" target="_blank">HERE</a>.&nbsp;&nbsp;To check out Siff’s LTK, click <a href="https://www.shopltk.com/explore/siffhaider" rel="noopener noreferrer" target="_blank">HERE</a>.To check out Siff’s Amazon StoreFront, click <a href="https://www.amazon.com/shop/siffhaider" rel="noopener noreferrer" target="_blank">HERE</a>.&nbsp;This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Head to <a href="http://hellowinx.com/dreambigger" rel="noopener noreferrer" target="_blank">hellowinx.com/dreambigger</a> for 50% off Winx at Walgreens, that’s <a href="http://hellowinx.com/dreambigger" rel="noopener noreferrer" target="_blank">hellowinx.com/dreambigger</a> for 50% offGo to <a href="http://getcanopy.co" rel="noopener noreferrer" target="_blank">getcanopy.co</a> to save $25 on your Canopy Humidifier purchase today with Canopy’s filter subscription. And look for other Canopy products such as the Canopy Bath and Shower Filter.Use code DREAMBIGGER at checkout for 15% off your entire order at <a href="http://www.vionicshoes.com" rel="noopener noreferrer" target="_blank">www.vionicshoes.com</a> when you log into your account. 1 time use only.The founder, Kourtney of Kale Me Kourt Nutrition, gave us a special promo code for you to use – DREAMBIGGER for $1500 off the program. Jump on a free info call with one of their specialists and make sure it’s the best fit for you. And don’t forget to use the promo code to save when you join the fun.Curology is giving Dream Bigger listeners a special link to try DayPrime for FREE when your subscribe, just pay $5.45 shipping and handling!Produced by <a href="http://www.dearmedia.com/" rel="noopener noreferrer" target="_blank">Dear Media</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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From YouTube Workouts to a Global Brand: Cassey Ho on Blogilates, Dupe Culture, and Online Criticism

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