Anfisa and Ioana explore the future of UX maturity in product organizations, examining the shift away from user-centricity, the impact of AI, and how we can redefine the benchmarks for measuring UX effectiveness in the evolving design landscape.This episode was recorded in partnership with <a href="https://www.wix.com/studio" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠⁠</a>In this episode: 01:04 Episode starts02:35 Wix sponsorship04:16 Catch up09:39 What will UX maturity in product organizations look like in 2025 and in the years to follow?21:07 What is coming up for us in the design industry? With a clear shift away from user-centricity, how do we navigate these changes? What role does AI play—will it benefit us?30:48 Should we rethink how we measure UX maturity? What other factors do you believe are crucial for defining UX maturity?Mentioned in this episode: <a href="https://trends.uxdesign.cc/" target="_blank" rel="ugc noopener noreferrer">UX collective “The state of UX in 2025” report</a><a href="https://www.nngroup.com/articles/ux-maturity-model/" target="_blank" rel="ugc noopener noreferrer">Nielsen Norman Group “The 6 levels of UX maturity”</a><a href="https://open.spotify.com/episode/2l8C201u7ciG4z8UF0WxPm" target="_blank" rel="ugc noopener noreferrer">Honest UX Talks episode with Jakob Nielsen</a>Check out these links:Join Anfi’s <a href="https://www.skool.com/intouxdesign/about" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Job Search community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.Ioana's <a href="https://aigoodies.beehiiv.com/subscribe" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AI Goodies Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://hotjar.zoom.us/webinar/register/1016823564463/WN_eOADMeYDTyK55mv-esyXvQ#/registration" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Enroll in Ioana's AI course <a href="https://www.interaction-design.org/courses/ai-for-designers?ep=ux-goodies" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"**AI-Powered UX Design: How to Elevate Your UX Career"**⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> on Interaction Design Foundation with a 25% discount.<a href="https://hotjar.zoom.us/webinar/register/1016823564463/WN_eOADMeYDTyK55mv-esyXvQ#/registration" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>❓Next topic ideas:Submit your questions or feedback anonymously ⁠⁠⁠⁠⁠<a href="https://airtable.com/shrTLW47baYRGAo2r" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Links:🎓 <a href="https://www.intoux.design/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Into UX design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> online course by Anfisa🎓 Domestika course <a href="https://bit.ly/uxgoodiesdomestika" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Create a Learning Strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> by Ioana🧡 Want to support us?<a href="https://anchor.fm/honestuxtalks/subscribe" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> to get access to exclusive locked episodes for $0.99/moFollow us on Instagram to stay tuned for the next episodes.🗂 <a href="https://www.instagram.com/honest_ux_talks/?hl=en" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>👩‍💻 <a href="https://www.instagram.com/anfisign/?hl=en" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anfisa’s instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>👩🏻‍💻 <a href="https://www.instagram.com/uxgoodies/?hl=en" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ioana’s instagram⁠</a>

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