Sponsored by Magellan AI. 15 brands made big moves in podcast advertising this quarter. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3216/2025-12-26">See Magellan AI's movers & shakers</a><ul>
<li><a href="https://podnews.net/press-release/netflix-spotify-video">Spotify's video deal with Netflix</a> will include <a href="https://www.hollywoodreporter.com/business/digital/bill-simmons-podcast-netflix-live-streaming-debut-january-1236458579/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-26">a live version of The Bill Simmons Podcast</a>, says The Hollywood Reporter. The Sunday episodes will be live starting Jan 11 - the show will stream live at 11.30pm ET (in the US only).
<ul>
<li>The show has previously been <a href="https://www.youtube.com/watch?v=CH2NhJm8-QU&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-26">live on YouTube</a>, where it gets around 100,000 views per episode - Podscribe suggests the audio podcast gets almost three times as many downloads. It won't be available on YouTube in full from next year; the Netflix deal is exclusive.</li>
<li>Live video podcasts are <a href="https://davejones.blog/podcast-live-item/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-26">also available on open RSS</a>. The feature is supported by <a href="https://podcastindex.org/apps?appTypes=hosting&elements=Live+Item&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-26">a number of podcast hosts</a>, and <a href="https://podcastindex.org/apps?appTypes=app&elements=Live+Item&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-26">podcast players</a>.</li>
</ul>
</li>
<li><a href="https://podnews.net/podcast/i4f1a"><cite>Everything Everywhere Daily</cite></a> will hit episode 2,000 tomorrow. The daily podcast, which was launched in July 2020, has had over 55 million downloads (and more than <a href="https://op3.dev/show/09c7e2eaf43f422099b6389b16f5b60f?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-26">1.3mn</a> in the last thirty days) and has remained a one-person operation, hosted by Gary Arndt, since its inception.</li>
<li>On Dec 24, we covered Deloitte's study suggesting that podcasting is becoming more video-centric. <a href="https://storiesandstrategies.ca/attention-isnt-loyalty-the-quiet-advantage-audio-still-has/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-26">"A familiar mistake is being made", says Doug Downs in a blog post response.</a> "The data does not say that video is replacing audio. What they describe instead is an expansion of formats, not a substitution," he says, adding that we may be misreading what visibility and attention actually signal about long-term listening behavior, habits and memory.</li>
</ul><a href="https://podnews.net/update/bill-simmons-netflix-live">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3207/2025-12-26" rel="sponsored">A resolution you&#39;ll keep</a> &mdash; Way easier than 5am workouts. Get retention and unique listener data that shows real listener behavior across Apple and Spotify. Fresh data daily. Free forever for podcasts under 1k listeners/mo.
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