<h2 class="wp-block-heading" id="h-in-this-episode">In This Episode</h2>
This week on&nbsp;Breaking Banks&nbsp;we finish our series on Brett King&#8217;s new book,&nbsp;Branch Tomorrow&nbsp;where we&#8217;ve featured interviews with Brett&#8217;s contributing authors: Bruno Diniz, Efi Pylarinou, Jim Marous, Paolo Sironi, and Richard Turrin. Each author brings a specialty in a different market, giving&nbsp;Branch Tomorrow&nbsp;a multi-perspective look at banking, banking culture, changes in &#8216;branching&#8217; and the future of financial services across the globe, from the US to India, China, and Latin America.
In this episode of&nbsp;Breaking Banks, Brett King and Jim Marous, banking industry leader, fintech influencer, publisher and podcast host, dive into the insights from&nbsp;Branch Tomorrow&nbsp;from the U.S. perspective. They explore the evolving landscape of banking, focusing on the decline of physical branches (with peak branches in the U.S. in 2008) and the rise of digital banking solutions. While some large banks still invest in branches, smaller banks often struggle to justify the cost. The shift to digital is driven by customer behavior and operational efficiency,
With a keen eye on the economics and sustainability of traditional banking models, Jim and Brett discuss the challenges and opportunities facing financial institutions today. Tune in to the episode to better understand the U.S. banking market, and why being digital-first is crucial for survival in the modern banking world.
Branch Tomorrow, available now!, is an invaluable resource for bankers, regulators, fintech innovators, and future-focused leaders dedicated to thriving in the digital transformation of finance. The future of banking is truly here and is built on digital realities. Lead the change before it disrupts you!

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