Beau Wangtrakuldee is the founder and CEO of AmorSui, a science-backed medical supply brand bringing innovation, safety, and sustainability to the $58B PPE industry. A former scientist turned entrepreneur, Beau is reimagining protective apparel with clean chemistry, circular materials, and design that finally puts the user first.After a lab accident exposed the flaws in traditional PPE, Beau built AmorSui to bridge the gap between safety, comfort, and sustainability: offering PFAS-free, recyclable, and biobased alternatives trusted by global brands like Thermo Fisher Scientific and Benco Dental.Whether you’re building a mission-driven ecommerce brand or rethinking your product’s lifecycle, Beau shares a masterclass in turning real-world problems into scalable innovation, proving that circular design and commercial growth can coexist.In This Conversation We Discuss:<ul><li>[00:30] Intro</li><li>[01:01] Building comfort and safety into every product</li><li>[01:46] Creating a business from personal experience</li><li>[04:37] Designing products people actually reuse</li><li>[06:10] Validating ideas through real user stories</li><li>[08:12] Raising capital before manufacturing begins</li><li>[08:47] Allocating funds beyond first production run</li><li>[09:45] Navigating minimum order quantity realities</li><li>[10:32] Launching pre-sales with finished prototypes</li><li>[11:04] Stay updated with new episodes</li><li>[11:14] Balancing safety standards with speed to market</li><li>[12:37] Episode Sponsors: Electric Eye & Heatmap</li><li>[15:18] Marketing through word-of-mouth momentum</li><li>[17:01] Refining targeting through early experiments</li><li>[19:00] Discovering growth through customer feedback</li><li>[21:34] Testing demand before building logistics</li><li>[23:17] Learning quickly by shipping imperfect products</li><li>[24:09] Focusing every decision on the end user</li></ul>Resources:<ul><li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1">Subscribe</a> to Honest Ecommerce on Youtube</li><li>Modern PPE brand that protects people and the planet <a href="https://amorsui.com/">amorsui.com/</a></li><li>Follow Beau Wangtrakuldee <a href="https://www.linkedin.com/in/beauwangtrakuldee">linkedin.com/in/beauwangtrakuldee</a></li><li>Schedule an intro call with one of our experts <a href="https://electriceye.io/connect">electriceye.io/connect</a></li><li>Clear, real-time data built for ecommerce optimization <a href="https://www.heatmap.com/honest">heatmap.com/honest</a></li></ul>If you’re enjoying the show, we’d love it if you <a href="https://getpodcast.reviews/id/1447700156">left Honest Ecommerce a review on Apple Podcasts</a>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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351 | Weaving Trust Into Every Customer Experience | with Beau Wangtrakuldee

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