In this episode, Adam Silverman — co-founder & CEO of Agent Ops — dives deep into what “AI agents” actually are, why observability matters, and the very real marketing & growth automations companies are shipping today. From social-listening bots that draft Reddit replies to multi-agent pipelines that rebalance seven-figure ad budgets in real time, Adam lays out a practical playbook for founders, heads of growth, and non-technical operators who want to move from hype to hands-on results.Guest socials• LinkedIn: <a href="https://www.linkedin.com/in/adamsil">https://www.linkedin.com/in/adamsil</a>• 𝕏 / Twitter: <a href="https://x.com/AtomSilverman">https://x.com/AtomSilverman</a>• Company: <a href="https://agentops.ai/">https://agentops.ai</a>Timestamps00:00 — Defining “agents”: reasoning-powered automations, not AGI00:54 — Introducing Adam & the 50+ internal agents his team uses daily03:32 — “Vibe marketing” and why every employee will soon have an AI assistant05:18 — Live example: an inbound-lead-scoring agent that books calls automatically08:11 — Metric shift: revenue / agent & revenue / token10:45 — Three-point filter for agent ROI: expensive, repeatable, low-risk tasks12:56 — Social-listening agents for Reddit, X & forums (human-in-the-loop posting)16:14 — OrcaBase + TripleWhale: agentic ad-spend rebalancing for e-com21:29 — WhisperFlow → Claude to generate entire email sequences in minutes25:04 — Multi-agent systems & OpenAI Agents SDK (Crew AI, Llama-Index, etc.)40:12 — Tech stack cheat-sheet: AgentQL, BrowserBase, Composio, Anthropic Claude 3, Gemini 1.5 Pro48:07 — Internal hackathons & “minimum viable post” culture for continuous learningKey Points• Observability is table-stakes. Enterprises won’t deploy agents without 99.99 % reliability, so logging, evals & debugging are critical.• Marketing automations that already work:– Social-listening + auto-response (Reddit, X “Radar”)– Lead-scoring & routing directly inside Superhuman– Real-time ad-budget re-allocation with TripleWhale’s OrcaBase agents– UGC ad generation at ¢-scale via HeyGen API• Tooling matters: mix-and-match lower-cost LLMs (Gemini/Claude) for chain-of-thought tasks and premium models (GPT-4o) for reasoning or code.• Multi-agent ≠ many prompts. Think specialized “teammates” passing JSON, each with its own LLM, tools & memory.• Hire for AI-nativity, not job titles. A VA fluent in Cursor or WhisperFlow can 10× output overnight.• Run micro-hackathons. One day a month of structured tinkering keeps teams ahead of vendor fluff.Six Practical Plays You Can Steal<ol><li>Expensive + Repeatable + Low-Risk AuditMap every workflow; circle anything that costs $$$, repeats weekly, and won’t tank the business if it fails. Start there.</li><li>Social-Listening AgentRadar (X) or manual Boolean search → Agent drafts replies → human approval → schedule via Buffer/Zapier.</li><li>Ad-Spend RebalancerPipe TripleWhale or GA4 ROAS data into an agent that shifts budget between Meta, Google & TikTok every 60 min.</li><li>Outbound “Industry Brief” Generatoryou.com’s Ari agent → 5-page PDF tailored to the prospect’s vertical → attach in first-touch email.</li><li>Auto-Follow-Up ComposerFathom meeting transcript + Superhuman “Ask AI” → ready-to-send recap with action items.</li><li>Internal Hackathon Framework• 15 min YouTube tutorial• 45 min build using Gumloop / Lutra AI (no-code)• Demo & share Loom — highest-impact sprint gets pushed to prod.</li></ol>Notable Quotes“We’ve got more agent headcount than human headcount.” — Adam Silverman“Stop talking AGI. Look for tasks that are expensive, repeatable, and low-risk — that’s where agents print money.”“Your revenue per employee metric just became revenue per token.”“Build once, sell twice: every podcast, video or doc should spawn emails, tweets and a downloadable PDF.”2025 Takeaway: The winners won’t be the teams with the biggest models; they’ll be the teams that turn everyday processes into measurable, observable agent workflows — and iterate on them faster than their competitors can finish a slide deck.

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