<a href="https://www.instagram.com/violette_fr/" rel="noopener noreferrer" target="_blank">Violette Serrat</a> is a makeup artist, designer, and founder of the popular makeup brand <a href="https://www.violettefr.com/?srsltid=AfmBOoqHneEHor10UAbohflIj71o_Koa8Em7hL-RPocwpYP2onkVF8Sd" rel="noopener noreferrer" target="_blank">Violette_FR</a>. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 <a href="https://podcasts.apple.com/us/podcast/second-life/id1347626043?i=1000623659203" rel="noopener noreferrer" target="_blank">here</a>!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director <a href="https://www.instagram.com/erin_jahns/" rel="noopener noreferrer" target="_blank">Erin Jahns</a> to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling <a href="https://www.violettefr.com/products/boum-boum-milk-50-ml?srsltid=AfmBOoq9w5l1JlZbN7kafnvZzVZba1lHwHYxcpW5VWQWcM6DOsxbnyOn" rel="noopener noreferrer" target="_blank">Boum-Boum Milk</a>), and what exciting things Violette_FR has coming down the pipeline.Shop our editor's picks&nbsp;<a href="https://www.ebay.com/inf/WhoWhatWear/" rel="noopener noreferrer" target="_blank">here</a>!See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

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