In this insightful and energizing episode of Branding Room Only, Paula Edgar sits down with Lorraine K. Lee — keynote speaker, LinkedIn Top Voice, founder of RISE Learning Solutions, and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Lorraine shares her career journey from journalism to tech to entrepreneurship, and offers tactical strategies on building presence both virtually and in-person.From leveraging LinkedIn, to navigating visibility as an introvert, to redefining personal branding as “career branding,” this episode is packed with actionable advice. Lorraine also shares her EPIC Career Brand Framework and discusses how to build a career presence that truly resonates—no matter your role, personality, or work environment.Whether you're a rising professional, a seasoned executive, or someone rethinking your visibility strategy, this episode will help you elevate your brand and stand out in a meaningful way.1:05 – How Lorraine defines personal branding, how she defines herself in three words, a favorite quote with sage career advice, and her hype music4:42 – Lorraine’s background, education, and professional journey with top tech industries8:54 – The power of your professional presence in the digital age12:09 – How Lorraine laid out her expertise in her book, <a href='http://unforgettablepresencebook.com'>Unforgettable Presence</a>14:23 – How to take ownership of your professional journey17:34 – The value of mentors and sponsors for your career advancement (and the difference between the two roles)19:44 – The significance of a strong virtual presence and tips for effective video communication22:45 – Conversation threading for intentionally building rapport during in-person conversations26:45 – How to overcome proximity bias with opportunity utilization as a leader or an employee30:58 – Introduction to Lorraine’s EPIC framework for authentically building your career brand33:50 – The power of LinkedIn as a tool for showcasing your brand and elevating your presence37:44 - The mindset shift you need to go from being a doer to being strategic in your career advancement41:32 – What you can learn in Lorraine’s LinkedIn Learning courses43:03 – The increasing importance of career branding and a shift that can help increase your comfort level in posting on LinkedIn45:01 – Three things Lorraine does for fun, her uncompromisable superpower, and the unique experience she brings to people in a roomMentioned In The Strategy Behind an Unforgettable Presence with Lorraine K. Lee<a href='http://www.lorraineklee.com/'>Lorraine Lee</a> <a href='http://unforgettablepresencebook.com'>Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career</a> by Lorraine K. Lee<a href='https://www.paulaedgar.com/events'>Upcoming Webinars</a><a href='https://www.paulaedgar.com/brandingstrategy'>Learn More About Paula's Personal Branding Strategy Session Offer</a>Sponsor for this episodePGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.Help others find the podcast. <a href='http://ratethispodcast.com/branding'>Subscribe and leave a quick review</a>.

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