In this thought-provoking episode, <a href="https://www.linkedin.com/in/seemasharma84/" target="_blank">Seema Sharma</a> joins us to explore how artificial intelligence is reshaping the creative industry. With AI advancing at an incredible pace, it's clear that the tools we use and the roles we play as creatives are evolving. Seema and Katy discuss how AI is helping streamline workflows, generate new ideas, and even open doors to previously unimaginable innovations. But along with these opportunities come significant challenges.

A creative director and author of <a href="https://www.hachette.co.uk/titles/seema-sharma/the-new-creatives/9789063696931/" target="_blank">The New Creatives</a>, Seema reflects on the critical balance between efficiency and authenticity in a world where algorithms increasingly drive creativity. She emphasises the importance of emotional intelligence—an irreplaceable human trait—as technology takes on more of the tasks that were once the domain of creatives. Together, they explore how AI can enhance creativity without replacing the soul and originality behind the work.

The discussion also dives into the ethical concerns that arise with AI, particularly around intellectual property and the potential risks of over-automation. As companies rely more on technology to meet demands, the traditional agency model is being redefined. Seema shares her thoughts on how small studios and freelancers might benefit from this shift, allowing them to take on larger projects without the need for massive teams. Yet, she also emphasises the importance of maintaining creative integrity in a time when so much can be automated, reassuring the audience about the future of their work.

Seema's insights on the future of creative roles offer hope and practical advice for anyone feeling uneasy about the changes brought on by AI. She encourages creatives to embrace these tools while staying true to what makes their work meaningful and impactful. Katy and Seema also explore how the creative industry must adapt to remain relevant and why authenticity will always be at the core of great creative work, regardless of the tools we use.

This episode offers a deep, candid conversation about the future of creativity, touching on everything from the rise of AI to the enduring importance of human connection in an ever-changing landscape.

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123. The Future of Creativity: AI, emotional intelligence, and authenticity, with Seema Sharma

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