Most people think negotiation is about winning. It’s not.
AJ and Johnny sit down with Attia and John to unpack why the best negotiators focus less on control and more on curiosity, relationships, and emotional regulation. From fear of rejection and reciprocity to fairness, empathy, and practicing rejection on purpose, this episode breaks down the real skills behind influence and lasting agreements.
They also explore why most people fail negotiations before they even begin — because they haven’t practiced discomfort, clarified what they actually want, or learned how to regulate emotions under pressure. 
Chapters00:00 – Why negotiation isn’t about defeating people08:00 – FBI negotiation tactics and behavioral training16:00 – Rejection, fear, and building negotiation resilience24:00 – Empathy, reciprocity, and understanding motivations33:00 – Fairness, emotions, and hidden decision making41:00 – Practicing failure and managing stress responses49:00 – Social capital, authenticity, and influence
56:00 – Clarifying what you actually want in negotiation
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Episode resources:
<a href="https://www.neversettlenegotiate.com/">https://www.neversettlenegotiate.com/</a>
Check in with AJ and Johnny!
<a href="https://www.linkedin.com/in/ajharbinger/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
<a href="https://www.linkedin.com/in/john-dzubak-b5182687/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
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Negotiation Is Not What You Think | Attia Quresh and John Richardson

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