Building a community for employees on social media is often overlooked but can greatly benefit a company's branding and marketing efforts.
In this episode #106 of Meaningful Work, Meaningful Life podcast, I am joined by Michael Soerensen, co-founder of Sociuu, a pioneering employee advocacy platform spanning over 30 countries. Michael brings to light the often-underestimated practice of building a community for employees on social media and its profound impact on a company's branding and marketing efforts.
With a wealth of experience as a serial entrepreneur spanning over 35 years, Michael sheds light on the advantages of employee advocacy to amplify the brand's message.
 
Key Takeaways:
<ul><li>Many companies overlook the potential of the content they create, as only a small fraction reaches social media.</li>
<li>Through employee advocacy, companies have the opportunity to tap into their employees' extensive networks, expanding their message to a broader audience.</li>
<li>Companies with a workforce of at least 100 employees should seriously consider adopting a platform for employee advocacy.</li>
<li>Employee advocacy empowers employees to showcase their thought leadership, expertise, and influence within their respective industries, transforming them into influential advocates for the company brand.</li>
<li>Discover why employee advocacy has become a crucial metric for brand health.</li>
</ul>
Tune in to gain invaluable insights into the transformative potential of employee advocacy in shaping a stronger brand presence.
 
More info about the podcast 
<ul><li>Website: <a href='https://www.francinebeleyi.com/podcast/'>https://www.francinebeleyi.com/podcast/</a></li>
<li>Watch on Youtube <a href='https://bit.ly/3LKwUT1'>https://bit.ly/3LKwUT1</a></li>
</ul>
Connect with Michael Soerensen
<ul><li>LinkedIn <a href='https://www.linkedin.com/in/michael-h-soerensen/'>https://www.linkedin.com/in/michael-h-soerensen/</a></li>
<li>Website <a href='https://sociuu.com/'>https://sociuu.com/</a></li>
</ul>
 
Connect with Francine Beleyi
<ul><li>LinkedIn: <a href='https://www.linkedin.com/in/francinebeleyi/'>https://www.linkedin.com/in/francinebeleyi/</a></li>
<li>Website: <a href='https://www.francinebeleyi.com/'>https://www.francinebeleyi.com/</a></li>
</ul>

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#106 Breaking Down Silos via Employee Advocacy with Michael Soerensen

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