Ever wonder why your marketing efforts aren't translating to book sales? The answer might be simpler than you think.  Marketing and sales are often used interchangeably in the publishing world, but they're fundamentally different beasts. This distinction isn't just semantic—it's crucial for your success and sanity as an author. When you confuse these two functions, you set yourself up for disappointment, wasted resources, and unnecessary frustration. Traditional marketing wisdom suggests it takes at least seven impressions before someone makes a purchase decision. In today's overwhelmed digital landscape, that number has likely doubled or more. This explains why focusing solely on immediate sales numbers after marketing efforts is the wrong approach. By understanding this crucial difference between marketing and sales, you'll develop more realistic expectations, make better strategic decisions, and maintain the motivation needed for long-term success. Have you been confusing marketing with sales? Share your experiences in the comments, and don't forget to subscribe for more insights that will transform your approach to book marketing!<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/664939/open_sms">Send us your feedback!</a>Buy Penny's book <a href='https://a.co/d/eSBBAqi'>The Amazon Author Formula</a> Please leave a review! <ol> <li> Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.</li> <li> Rate the Podcast: Click on the stars to give the podcast a rating.</li> <li> Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.</li> <li> Save: Once you've written your review, click "Save" to submit it. </li> </ol> Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: <a href='mailto:%20info@amarketingexpert.com'>info@amarketingexpert.com</a>. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/

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