Trying to be everything to everyone is one of the fastest ways to burn out as a business owner.In this episode, we talk about what it really means to narrow your focus and set boundaries — in your pricing, your location, your specialty, and even your patient personality fit.We cover:<ul><li>Why saying no is one of the healthiest business decisions you can make</li><li>How to stop feeling guilty about your rates or not taking insurance</li><li>Why having a waitlist isn’t a bad thing — it’s a sign your business is working</li><li>How to decide what (and who) you don’t want to serve</li><li>Why “niching down” actually expands your impact</li></ul>🎯 Ready to build a business that truly works for you? Apply for the Business Accelerator Program — our 6-month coaching program that’s helped more than 800 pelvic PT and OT practices create thriving, sustainable businesses. 👉 <a href='http://www.pelvicptrising.com/accelerator'>www.pelvicptrising.com/accelerator</a> Want free tools to help you get started?  Check out <a href='http://www.pelvicptrising.com/free-business-resources'>www.pelvicptrising.com/free-business-resources</a>About Us <a href='https://www.pelvicsanity.com/dr-nicole-cozean'>Nicole and Jesse Cozean</a> founded Pelvic PT Rising to provide <a href='https://www.pelvicptrising.com/courses'>clinical</a> and <a href='https://www.pelvicptrising.com/business'>business</a> resources to physical therapists to change the way we treat pelvic health.   <a href='https://www.pelvicsanity.com/'>PelvicSanity Physical Therapy</a> (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created <a href='https://www.pelvicptrising.com/clinical'>clinical courses (www.pelvicptrising.com/clinical)</a> to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the <a href='https://www.pelvicptrising.com/business'>Pelvic PT Rising Business Programs (www.pelvicptrising.com/business)</a> to build a practice that works for them! Get in Touch! Learn more at <a href='https://www.pelvicptrising.com'>www.pelvicptrising.com</a>, follow Nicole <a href='https://www.instagram.com/nicolecozeandpt'>@nicolecozeandpt</a> (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our <a href='https://www.pelvicptrising.com/clinical'>Clinical Courses</a>, <a href='https://www.pelvicptrising.com/business'>Business Resources</a> and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

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