It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat.&nbsp;He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the field.&nbsp;Upon graduating, Plank uses his life savings and maxes out his credit cards to launch Under Armour.&nbsp;And within ten years of its founding, Plank sets his sights on the biggest prize of all: taking on Nike.&nbsp;&nbsp;Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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Under Armour's Attack on Nike | Sweat Equity | 1

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