This is Part 2 of two part episode on Wine Industry in India and Sula's impending IPO. In the previous episode, we discuss about the Business of Wines in India and a brief history about Sula. In this episode, we take a deeper look at the business of Sula Wines based on the IPO prospectus that they filed. Sula is a ~Rs. 450 Crore business with ~Rs. 52 Crore in Profits. It's been built over the last 20+ years by Mr. Rajeev Samant and the stellar team. We discuss how Sula has been able to dominate the market through a mix of great marketing, product and distribution strategy along with retaining key talent with generous compensation. --------------------------------------------------------------------------------- If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream. <a href='https://www.youtube.com/channel/UC6_a1EFyDRPlHX75091EcAQ'>Subscribe on Youtube</a> (Posting 5 Videos every week) <a href='https://www.instagram.com/_theindiandream/?hl=en'>Follow us on Instagram</a> (Posting 3 Reels every week) <a href='https://twitter.com/indiandreampod'>Follow us on Twitter</a><a href='https://twitter.com/sahil071'> @sahil071</a> & <a href='https://twitter.com/sidbetala'>@sidbetala</a> (Trying to figure out Twitter!) <a href='https://wa.me/918886248842'>DM us on Whatsapp</a> ------------------------------------------------------ **This episode is brought to you by <a href='https://bit.ly/3a6x2fy'>PushOwl</a>. PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention! ------------------------------------------------------ (01:40) - What will it take to build Sula  (06:28) - Sula's People Strategy and Executive Org Structure (10:51) - Sula's Investments in Property, Plant and Equipment is their Moat (17:35) - Analysis of Sula's Working Capital Cycle (24:51) - Sula's Strategy of moving away from Imports/Distribution of Foreign Brands to focus on building their own domestic brands (29:23) - Sula's Brand Strategy - House of Brands (33:52) - Sula's Distribution Strategy (36:24) - Alternative Marketing, Sula Fest, Wine Tourism (44:13) - Closing Comments on Business of Sula

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The Business of Sula Wines - Part 2 of Business of Wines in India

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