What if you could transform your marketing leadership journey through purpose and passion? In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with <a href="https://www.linkedin.com/in/daratreseder/" rel="noopener noreferrer" target="_blank">Dara Treseder</a>, CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation. Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI's potential in creative industries. Whether you're a seasoned CMO or an aspiring marketing leader, this conversation offers invaluable insights on authentic brand building, the importance of believing in your product, and why leading with purpose is crucial for success.What You'll Learn:<ul><li>How to break down B2B vs B2C silos through emotional connection</li><li>The Three P's Framework for making career decisions with purpose</li><li>Why AI skills requirements have exploded 640% since 2022 in marketing</li><li>How to transform from a house of brands to a branded house strategy</li><li>The power of technology to improve human existence globally</li><li>Why "main intern energy" keeps you curious and growing</li></ul>Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:<ul><li>Find the right creators – Access a diverse network of influencers, even in niche markets.</li><li>Track performance with full transparency – Measure impact from awareness to conversions in real time.</li><li>Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.</li><li>Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach</li></ul>Unlock the full potential of influencer marketing. <a href="https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek" rel="noopener noreferrer" target="_blank">Visit awin.link/adweek </a>to start building high-impact partnerships today!<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Purpose-Driven CMO: How Dara Treseder Transformed Autodesk's Brand Strategy

Marketing Vanguard

AI Chapters

AI Insights

Reviews