In this episode of <a href="https://business.louisville.edu/learnmore/franchiseu/" style="color:rgb(5,99,193);">FranchiseU!</a>, <a href="https://www.linkedin.com/in/kathleen-gosser-ph-d-aa971510/" style="color:rgb(5,99,193);">Dr. Kathy Gosser</a> has a speaks with <a href="https://www.linkedin.com/in/erika-wasser-b7176817/" style="color:rgb(5,99,193);">Erika Wasser</a>,co-founder and CEO of <a href="https://prospr.work/" style="color:rgb(5,99,193);">Prospr</a>, a groundbreaking app designed to streamline communication, shift management, and culture building in multi-unit operations. They delve into the challenges of effective communication within franchises, especially with hourly team members. Wasser shares her journey from TV hosting to entrepreneurial ventures, highlighting the creation of Prospr. The discussion covers the app's features, such as scheduling, accountability measures, and an engaging bulletin system, emphasizing its significant ROI and impact on employee retention. Wasser also touches on the importance of adapting communication methods to modern needs and her vision for the future of Prospr.Time Topic00:00 Introduction and Episode Teaser01:23 Meet Erica Wasser: Entrepreneurial Journey06:00 The Birth of Prosper at Work07:16 How Prosper at Work Enhances Communication10:33 Innovative Features of Prosper at Work12:42 Building a Positive Work Culture15:47 Adapting to Modern Learning Styles16:44 Challenges in Workforce Engagement17:49 Customizing Prosper for Brands18:22 Franchisor vs Franchisee Engagement19:02 Addressing Franchisee Pain Points22:04 The Importance of Communication and Culture27:37 Future Innovations for Prosper28:58 Reflections and Closing Thoughts

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