When McDonald’s CEO Chris Kempczinski took a small bite out of a big burger on camera, the internet—and his rivals—pounced. But in an era where CEOs are the face of the brand, is there such a thing as bad publicity? In this episode of Bold Names, WSJ’s <a href="https://www.wsj.com/news/types/tim-higgins?mod=WSJ_BNPOD">Tim Higgins</a> sits down with Kempczinski at McDonald's Chicago headquarters to discuss the fallout of his viral moment. Plus, they dive deep into the fast food giant’s strategy to compete by balancing a premium half-pound burger against the urgent need for meal deals in an economy where many customers are concerned with affordability.
To watch the video version of this episode, visit our <a href="https://www.youtube.com/@WSJPodcasts/podcasts?mod=WSJ_BNPOD">WSJ Podcasts YouTube channel</a> or <a href="https://www.wsj.com/video/series?mod=WSJ_BNPOD">the video page</a> of <a href="http://wsj.com?mod=WSJ_BNPOD">WSJ.com</a>.
Check Out Past Episodes:
<a href="https://www.wsj.com/podcasts/wsj-the-future-of-everything/roses-revenue-and-retention-hinges-strategy-for-a-1-billion-year/F8B6FAFD-C6A9-41F2-8986-99F51F007C13?mod=WSJ_BNPOD">Roses, Revenue, and Retention: Hinge’s Strategy for a $1 Billion Year</a>
<a href="https://www.wsj.com/podcasts/wsj-the-future-of-everything/southwests-1-billion-pivot-ceo-bob-jordan-on-bag-fees-and-other-changes/8AE21841-4547-481B-8BCC-DCE9BED8246C?mod=WSJ_BNPOD">Southwest’s $1 Billion Pivot: CEO Bob Jordan on Bag Fees And Other Changes</a>
<a href="https://www.wsj.com/podcasts/wsj-the-future-of-everything/the-five-step-algorithm-driving-teslas-success/9139485A-6BA5-496C-8055-18F14166094F?mod=WSJ_BNPOD">The Five Step “Algorithm” Driving Tesla’s Success</a>
<a href="https://www.wsj.com/podcasts/wsj-the-future-of-everything/how-athletic-brewing-sells-beer-for-a-post-alcohol-generation/ad508408-235d-4dcd-9e8f-0da0d576f41f?mod=WSJ_BNPOD">How Athletic Brewing Sells Beer for a Post-Alcohol Generation</a> 
Let us know what you think of the show. Email us at BoldNames@wsj.com.
Sign up for the WSJ's free <a href="https://www.wsj.com/newsletters/technology?mod=WSJ_BNPOD">Technology newsletter</a>.
Read Tim Higgins’s <a href="https://www.wsj.com/news/types/tim-higgins?mod=WSJ_BNPOD">column</a>. 
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