<p>How do you know when to trust your previous experience in a transformation environment, and how do you know when to listen, observe, and adapt? Ron Johnson helped create the Apple Store and transform Target into a design-forward retailer. But when he brought his approach to JCPenney, his transformation failed. He explains why leaders shouldn&#8217;t rely too heavily on data when they&#8217;re trying to create something that hasn&#8217;t been done before, how Steve Jobs used patience and diverse perspectives to drive innovation, and why great customer experiences depend on empowering employees to solve problems one customer at a time. Johnson also reflects on his experience at JCPenney, where he moved too quickly and underestimated how deeply employees and other stakeholders were invested in the company&#8217;s existing way of doing business. He shares what he would do differently today&#8212;and why listening may be one of the most important skills a leader can develop. Johnson is the author of Shop Different: How Retail Revealed Apple&#8217;s Genius.</p>


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What Retail Legend Ron Johnson Learned from Apple’s Success and JCPenney’s Failure

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