Margot Robbie brought Barbie to life with the 2023 Barbie movie. It was successfully “femvertised” to women and girls across generations. And not only did they go see the movie, but they made sure that they were seen being a part of Barbie’s world. They bought a lot of pink, fast fashion pieces to wear to the theatre and film content with and then, they threw it away. But the problem is that a lot of that fast fashion is plastic. Alexandra Villela says that plastic is forever and the landfill tells the story of that Barbie summer. Plus: Advertising firms are starting to use generative AI to make graphics faster and cheaper. Consumers may soon find themselves wondering what’s even real. But one thing’s for sure: Meg Michelsen says that consumers want the humans in advertisements to be real. Everything else can be fake. 

Later in the show: Apple products are the norm now. I have more than I care to admit. And it all began for me in middle school with a G3 iBook. But they were once a counterculture product.  Ted Gournelos says that one of the ways that Apple created value for itself was by donating tens of thousands of laptops to public schools in the early 2000s. This created a generation of loyal Apple customers, and parents who had to pay attention to the products their children were begging for.

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