Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode about measuring success without downloads and today I talk about completion percentage in Apple, Spotify, as well as Google Analytics. Josh Liston explains how he and his co-host from the <a href="https://www.jcaldigital.org/sake-this" rel="noopener noreferrer" target="_blank">SAKÉ THIS</a> show.<h2>How Long Should My Podcast Be?</h2>The stand ard answer is "as long as it needs to be an not a minute longer." However, another way of looking at this is to ask, "How long can you hold someone's attention?"<h2>You Can See How Far People Listen to Your Show</h2>The Apple Dashboard: <a href="https://podcastsconnect.apple.com" rel="noopener noreferrer" target="_blank">https://podcastsconnect.apple.com</a>The Spotify Dashboard: <a href="https://creators.spotify.com" rel="noopener noreferrer" target="_blank">https://creators.spotify.com</a><h2>Takeaways:</h2><ul><li>How Dave thinks about episode length (and why “as long as it needs to be” actually works in practice)</li><li>How to use Apple Podcasts Connect and Spotify for Podcasters to measure completion percentage and attention, not just downloads</li><li>Why video and YouTube completion rates look so much worse than audio—and how not to let that crush your ego</li><li>How to use <a href="https://analytics.google.com" rel="noopener noreferrer" target="_blank">Google Analytics</a> or <a href="https://supportthisshow.com/fathom" rel="noopener noreferrer" target="_blank">Fathom</a> to see which episodes and pages really resonate</li><li>A behind-the-scenes look at the audio tools Dave uses (<a href="https://www.accentize.com" rel="noopener noreferrer" target="_blank">Accentize</a> DX Revive, Dialog Enhance, and the free DX Level plugin) to make listener submissions sound more consistent</li><li>An update on the “free version” experiment of the <a href="https://community.schoolofpodcasting.com" rel="noopener noreferrer" target="_blank">School of Podcasting</a> and why future focus is shifting to live cohort-style classes</li></ul> Dave also shares a listener contribution from Josh Liston of the <a href="https://www.jcaldigital.org/sake-this" rel="noopener noreferrer" target="_blank">SAKÉ THIS</a> podcast, with two non-download ways he measures success for his Japan-focused comedy show.Mentioned in this episode:Podpage is Now Included with Blubrry HostingBlubrry Podcasting — one of the longest-running podcast hosting platforms in the industry — has chosen Podpage to replace their built-in website tool entirely. That means every Blubrry hosting customer gets a professional, automatically updated podcast website powered by Podpage, included with their hosting plan.

For Podpage, this is more than a partnership announcement. It’s validation that podcast websites deserve dedicated website tools built specifically for podcasters.<a href="https://school-of-podcasting.captivate.fm/podpage">Podpage</a>Help When You Don't Know Where To StartI get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.”
Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast.
I help podcasters. I've been doing it 20 years. Let me help. 
Dave Jackson
schoolofpodcasting.com/join<a href="https://school-of-podcasting.captivate.fm/start">School of Podcasting</a>Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community<a href="https://school-of-podcasting.captivate.fm/podcasting-observations">Podcasting Observations</a>Question of the MonthSo you find out someone is a podcaster, what book would you recommend that they read. Obviously this could be a book about podcasting, or business, or storytelling, or, or... you get the idea. You find out someone is a podcaster, what is the book you recommend (audio or video). I need your answer by July 24th. Don't forget to say a little bit about your show and your website address (so I can add it to the show notes). Go to www.schoolofpodcasting.com/question<a href="https://school-of-podcasting.captivate.fm/qotm">Question of the Month</a>

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