In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else.  Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster.  Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business. Topics discussed in this episode:  <ul><li>Why 90% of consumers leave slow-loading websites</li><li>How e-commerce sites average 60 third-party apps that hurt performance</li><li>What real user monitoring shows versus office testing</li><li>Why third-party apps cause 75% of page load time and 70% of performance issues</li><li>How proper sequencing works like an orchestra instead of a school band</li><li>What 6-12% conversion rate improvements look like with speed optimization</li><li>Why the 3-second rule varies by brand type and product</li><li>How Perry Ellis got 15% conversion lift from 37% speed improvement</li><li>What $5-10 million revenue businesses should prioritize for quick wins</li><li>Why site speed optimization offers the best ROI with payback in weeks</li></ul> Links & Resources Website: <a href='https://www.yottaa.com/'>https://www.yottaa.com/</a> Shopify App Store: <a href='https://apps.shopify.com/rapid-insite'>https://apps.shopify.com/rapid-insite</a> LinkedIn: <a href='https://www.linkedin.com/company/yottaa/'>https://www.linkedin.com/company/yottaa/</a> Twitter: <a href='https://twitter.com/yottaa'>https://twitter.com/yottaa</a> Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/tz65hvd4'>https://tinyurl.com/tz65hvd4</a> MORE RESOURCES Subscribe to our FREE Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a> Free Store Optimization Beginners Guide: Instant PDF Download! 👉 <a href='https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/'>https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/</a> Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> Advertise on ECB - <a href='https://ecommercecoffeebreak.com/podcast-sponsorship/'>https://ecommercecoffeebreak.com/podcast-sponsorship/</a> Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

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What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

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