At some point, every one of us becomes “the bad guy” — the person who says no, sets a line in the sand, or disappoints someone who wanted a little too much. And truthfully? That’s a good thing.
In this episode, Brett breaks down why being willing to let people down is essential if you want to keep your sanity, your focus, and your self-respect. Because saying yes to everything doesn’t make you a better leader, coach, or friend — it just makes you a doormat.
We’ve all seen how it happens: someone asks for a small favor here or there, and before you know it, your time, energy, and attention are getting siphoned off in a hundred directions that don’t serve your goals. This conversation is about drawing the line, protecting what actually matters, and remembering that you’re not supposed to serve everyone.
Sometimes, being the “bad guy” is what keeps you effective, grounded, and able to keep doing the work that actually helps people long-term.


If you found this helpful, check out:
 
•The Apprenticeship – our live workshop on communication and influence.
 
•Speaker School – for anyone who wants to present and persuade more effectively.
 
•Join our community at ArtofCoaching.com/community for bonus materials and episode breakdowns.



 
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E402 | The Benefits of Being the Bad Guy: Boundaries, Expectations, and Protecting Your Time

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