Ever felt like you're just shoving your book down people's throats? You're not alone. In this illuminating conversation, Penny and Amy tackle the critical difference between book marketing and brand marketing—revealing why the latter might be your secret weapon for long-term author success. Brand marketing creates the foundation upon which all your book promotions will stand. But here's the surprising insight: the best time to network is when you don't have anything to sell. This counterintuitive approach allows you to build authentic relationships, observe what resonates with potential readers, and establish connections with influencers before you need their support. As Penny notes, "If you're going to make mistakes, make them before the book is out." For authors anxiously waiting months before publication, this episode offers a roadmap of productive activities and unique ideas!  Whether you're preparing for your first launch or looking to revitalize your existing author platform, this episode transforms the overwhelming concept of marketing into an authentic, relationship-focused approach that feels less like selling and more like connecting. Ready to build your brand rather than just sell your book? Listen now, then share your biggest marketing challenge with us!<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/664939/open_sms">Send us your feedback!</a>Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny's new book, <a href='https://a.co/d/eSBBAqi'>The Amazon Author Formula</a> FREE BONUS Leave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: <a href='mailto:%20info@amarketingexpert.com'>info@amarketingexpert.com</a>.

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