Natasha’s dream wedding went up in flames just before the big day.&nbsp; As she picked up the pieces of the breakdown of her nine year relationship, she had a realization: she was in way more need of all those items from her gift registry now than she had ever been when she and her fiancé were still together. &nbsp; As she moved back into her parents’ basement she had a lightbulb moment - there was a whole potential industry that could be created to help people like her get back on their feet after a break up.&nbsp; And so she founded MyBreakUpRegistry.com.Through hard work and social media savvy, Natasha’s got the site to a solid user base.&nbsp; But to go big she needs to figure out how to infiltrate a market that doesn’t really exist yet.&nbsp; Listen as Marc suggests strategies to implement when creating a new industry is your business model.&nbsp; Can he help MyBreakUpRegistry find its happily ever after? &nbsp; Listen in and find out...&nbsp;Want a deeper dive into the topics discussed in today’s show?&nbsp; The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online:<a href="https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182" rel="noopener noreferrer" target="_blank"> www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182</a>&nbsp;Want to be a guest? Head to Marcrandolph.com.&nbsp; While you’re there, sign up for Marc’s newsletter.&nbsp;Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork&nbsp;LinkedIn: Marc_randolph&nbsp;&nbsp;Marcrandolph.com&nbsp;Clip credit: Natasha Pearl Hansen: I was Supposed to get Married Today

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#65: The Wedding Industry is Worth Billions – What Could a Break-Up Industry be Worth?

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