NBA marketing agent and Move Insoles co-founder Nate Jones joins Nate Duncan for a player-side look at load management, the tradeoffs of shortening the 82-game season, and potential rule changes to reduce the physical demands of the modern game. They also discuss working with Damian Lillard, transparency for fans, and why the second apron isn't the whole story behind a tougher free-agent market.1:26 Jones's role at Goodwin Sports and building Damian Lillard's off-court partnerships8:48 Why Jones speaks out on Twitter and what fans misunderstand about player empowerment12:16 Who actually decides when players rest, and why even stars can't simply insist on playing16:55 Injury reporting, transparency for ticket buyers, and the uncertainty around load management23:01 The physical costs of pace and efficiency, plus the effect of offseason travel on recovery25:22 The case for and against a shorter season: revenue, player availability, and predictable game days34:05 Could rule changes help? The charge circle, gather step, hand-checking, and a pickup basketball detour41:48 The second apron, luxury taxes, revenue sharing, and why extensions matter more than free agency
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