Are you interested in streamlining how you land and wow sponsors for your podcast, while showcasing your show in a modern, dynamic way? If you want to spend less time making presentations and more time podcasting, this is an episode you don’t want to miss!In this episode, Mathew Passy sits down with Erick Melchor, the co-founder of <a href="https://podk.it/" rel="noopener noreferrer" target="_blank">Podkit</a>, to explore how today’s podcasters can effortlessly create professional, up-to-date media kits that impress sponsors and open doors to new opportunities. Eric is also the host of the Innovators Can Laugh podcast (interviews with European tech founders) and founder of the b2b podcast ad network <a href="https://www.b2bpodpros.com/" rel="noopener noreferrer" target="_blank">B2BPodPros.</a>Erick isn’t just changing the tools you have as a podcaster—he’s walked the walk, having founded B2B Pod Pros and host of the Innovators Can Laugh podcast. Erick’s hands-on experience in building a network, attracting sponsors, and innovating solutions for creators like you makes him an exceptional guide on the journey to monetizing your podcast.Why this episode is important: If you’re tired of piecing together PDFs or updating endless slides to try and attract sponsors, you’ll want to know about Podkit’s real-time, automation-first approach to media kits. With Podkit, you can hear direct insights on what sponsors are actually looking for and how the podcast sponsorship landscape is evolving. Dive in and let Erick and Mathew guide you into the nuts and bolts of creating, maintaining, and leveraging a modern media kit to showcase your show’s unique value.IN THIS EPISODE, WE COVER:<ul><li>How Erick used podcasting to build relationships and a powerful network across Europe (01:22)</li><li>The challenge of monetizing B2B podcasts and the birth of B2B Pod Pros (04:00)</li><li>What makes Podkit’s media kits different—and why automation is a must for today’s creators (07:19)</li><li>Key sponsorship concerns: tracking, measurement, and real stats (11:06)</li><li>The plan for Podkit’s AI-powered sponsor-matching feature and future expansion (10:05)</li><li>What Erick wants to see improved in podcasting tech—from all-in-one workflow tools to a universal podcast “listener score” (15:20)</li><li>Erick’s must-listen podcasts and what makes a truly engaging show host (19:22)</li></ul> Links and resources mentioned in this episode:<ul><li>Explore Podkit and create your free media kit:<a href="https://p0dk.it" rel="noopener noreferrer" target="_blank"> https://p0dk.it</a></li><li>View an example <a href="https://podk.it/podcasting-tech" rel="noopener noreferrer" target="_blank">Podkit (from this episode)</a>&nbsp;</li><li><a href="https://www.b2bpodpros.com/" rel="noopener noreferrer" target="_blank">B2B Pod Pros</a> - B2B podcast network founded by Erick Melchor</li><li><a href="https://www.innovatorscanlaugh.com/" rel="noopener noreferrer" target="_blank">Innovators Can Laugh podcast </a>- hosted by Erick</li><li>Follow Erick Melchor on LinkedIn:<a href="https://www.linkedin.com/in/erickmelchor/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/erickmelchor/</a></li><li>Recommended software: Riverside.fm -<a href="https://www.riverside.fm/?via=mathew" rel="noopener noreferrer" target="_blank"> https://www.riverside.fm/?via=mathew</a></li><li>Discover Erick’s favourite podcasts - <a href="https://www.mfmpod.com/" rel="noopener noreferrer" target="_blank">My First Million podcast</a></li><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<a href="https://hiddenbrain.org/home/" rel="noopener noreferrer" target="_blank">&nbsp;&nbsp;&nbsp;&nbsp;Hidden Brain podcast</a></li></ul> ﻿**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from <a href="http://amazon.com/" rel="noopener noreferrer" target="_blank" class="ql-size-small">Amazon.com</a>. We also participate in affiliate programs with many of the software services mentioned on our website.&nbsp;If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**For additional resources and insights visit <a href="https://podcastingtech.com/" rel="noopener noreferrer" target="_blank">podcastingtech.com</a> or follow us on social media:<ul><li>Instagram: <a href="https://www.instagram.com/mathewpassy/" rel="noopener noreferrer" target="_blank">@mathewpassy</a> </li><li>LinkedIn - <a href="https://www.linkedin.com/in/mathewpassy/" rel="noopener noreferrer" target="_blank">/mathewpassy</a></li><li>Threads: <a href="https://www.threads.net/@mathewpassy" rel="noopener noreferrer" target="_blank">@mathewpassy</a></li><li>Twitter/X: <a href="https://twitter.com/mathewpassy" rel="noopener noreferrer" target="_blank">@mathewpassy</a></li><li>Facebook - <a href="https://www.facebook.com/podcastingtech" rel="noopener noreferrer" target="_blank">/podcastingtech</a>, <a href="https://www.facebook.com/mathewpassy" rel="noopener noreferrer" target="_blank">/mathewpassy</a></li></ul> PODCASTING TECH IS POWERED BY:<ul><li><a href="https://swiy.co/Lfwd" rel="noopener noreferrer" target="_blank">Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts</a></li><li><a href="https://swiy.co/LfwU" rel="noopener noreferrer" target="_blank">Podpage - Build a beautiful podcast website in 5 minutes</a></li><li><a href="https://swiy.co/Lfwe" rel="noopener noreferrer" target="_blank">Riverside.fm - Record Podcasts And Videos From Anywhere</a></li><li><a href="https://swiy.co/Lfwf" rel="noopener noreferrer" target="_blank">Castmagic - 10x Audio Content With AI</a> </li><li><a href="https://www.podmatch.com/?ref=1724958870077983fd74138ff" rel="noopener noreferrer" target="_blank">Podmatch - Matching Hosts and Guest for Podcast Interviews</a></li><li><a href="https://hostinger.com?REFERRALCODE=1MATHEW43" rel="noopener noreferrer" target="_blank">Hostinger for Website</a></li><li><a href="https://swiy.co/LfwW" rel="noopener noreferrer" target="_blank">Podgagement - Engage your audience and grow your podcast!</a></li></ul> EQUIPMENT IN USE:<ul><li>Rodecaster Pro 1st Gen (No longer available). Consider the <a href="https://amzn.to/4b8jT0u" rel="noopener noreferrer" target="_blank">Rodecaster Duo</a> or <a href="https://amzn.to/47QemZL" rel="noopener noreferrer" target="_blank">Rodecaster Pro II</a> </li><li><a href="https://amzn.to/3SbmZrZ" rel="noopener noreferrer" target="_blank">EV RE20 with 309a Shockmount</a>&nbsp;</li><li><a href="https://amzn.to/3u4JMO7" rel="noopener noreferrer" target="_blank">Rode PSA1+</a></li><li>iPhone continuity camera but previously the <a href="https://amzn.to/3SvPtOI" rel="noopener noreferrer" target="_blank">Logitech Brio 4k </a></li><li><a href="https://amzn.to/3HuGgj5" rel="noopener noreferrer" target="_blank">DCMEKA In-Ear Monitors</a></li><li><a href="https://amzn.to/4b3skuh" rel="noopener noreferrer" target="_blank">BusyBox Smart Sign</a> &nbsp;</li></ul>

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