Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.   Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.   In this episode, we explore Kin's mission to create social rituals rooted in conscious connection.   We also cover:   <ul> <li dir="ltr" aria-level="1"> Prioritizing loyalty over growth hacking </li> <li dir="ltr" aria-level="1"> Pioneering psychotropic nonalcoholic drinks </li> <li dir="ltr" aria-level="1"> Applying circadian science to product design </li> </ul>   Subscribe to the podcast → <a href= "http://insider.fitt.co/podcast">insider.fitt.co/podcast</a>  Subscribe to our newsletter → <a href= "http://insider.fitt.co/subscribe">insider.fitt.co/subscribe</a>  Follow us on LinkedIn → <a href= "http://linkedin.com/company/fittinsider">linkedin.com/company/fittinsider</a>   Kin’s Website: <a href= "https://kineuphorics.com/">https://kineuphorics.com/</a>  Kin’s IG: <a href= "https://www.instagram.com/kineuphorics/">https://www.instagram.com/kineuphorics/</a>  Jen's IG: <a href= "https://www.instagram.com/jenofkin/">https://www.instagram.com/jenofkin/</a>    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: <a href= "https://talent.fitt.co/">https://talent.fitt.co/</a>  Consulting: <a href= "https://consulting.fitt.co/">https://consulting.fitt.co/</a>  Investments: <a href= "https://capital.fitt.co/">https://capital.fitt.co/</a>  Jen’s Email: <a href= "mailto:jb@kineuphorics.com">jb@kineuphorics.com</a>   Chapters: (00:00) Introduction (01:15) Jen's background as a third-generation distiller (03:00) The 10-year journey building Kin before it was mainstream (05:00) The philosophical foundation behind the brand (08:15) Evoking strong emotional responses to Kin's message (11:00) Translating mission into tangible products and experiences (14:05) How use cases have evolved from alcohol replacement to daily ritual (17:20) Building products around circadian science and daily life (23:15) Measuring success through loyalty over growth metrics (26:15) The importance of newness and innovation for brand engagement (29:45) Collaborating with retailers like Sprouts for new product development (33:05) Staying focused on customers over competition (36:15) The 10-year vision for Kin's future (39:20) The concept of "Kinning the world" beyond beverages (41:00) Conclusion

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

288. Jen Batchelor, Co-Founder & CEO of Kin Euphorics

Fitt Insider

AI Chapters

AI Insights

Reviews