Do you speak CFO? It’s a skill every marketer needs to master—fast. There’s often a gap between marketers who want to invest in brand (because they know it works) and CFOs who need to see clear metrics tied to that spend. Drawing that line isn’t always easy, but this week’s guest on Closing Time is here to help. Patrick Cumming of KlientBoost shares five practical tips to help marketers justify brand spend and communicate its value using the metrics and language CFOs care about most. <a href="https://youtu.be/3AQ9YmEfCKg" target="_blank" rel= "noopener">Watch the episode on YouTube.</a>   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: <a href= "https://bit.ly/3C5aZUw">https://bit.ly/3C5aZUw</a>   Connect With:  • Patrick Cumming: <a href= "https://www.linkedin.com/in/patrick-james-cumming/" target= "_blank" rel="noopener">LinkedIn</a> // <a href= "http://www.klientboost.com/" target="_blank" rel= "noopener">KlientBoost</a> • Val Riley: <a href= "https://www.linkedin.com/in/valerie-riley-marketer/">LinkedIn </a> • Insightly's <a href="https://www.insightly.com/" target= "_blank" rel= "noopener">Website</a> // Unbounce's <a href="https://unbounce.com/" target= "_blank" rel= "noopener">Website</a> // LeadsRx's <a href= "https://leadsrx.com/" target="_blank" rel= "noopener">Website</a>

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5 ways B2B marketers can justify brand spend to their CFO -- with Patrick Cumming

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