It's getting pretty wild in the beverage aisle these days — from the rainbow wall of seltzers, to the increasingly strange flavors of Pepsi, to the new "functional" sodas with added fiber or supplements that supposedly offer health benefits. Where are all these new drinks coming from? And why does it seem like the options are multiplying faster than ever? Today on the show, we go behind the scenes at one of the nation’s top-secret beverage laboratories. The food scientists in this lab have quietly helped companies design many of the new drinks on the shelves these days. We taste things we have never tasted before, including a sports hydration … broth? We learn what a strawberry has in common with a block of cheese. And we discover why the business of beverages will never be the same again.  Read: - Our book: <a href="https://lnk.to/i3AukBdD"target="_blank" >Planet Money: A Guide to the Economic Forces That Shape Your Life</a> - Our weekly longform <a href="https://n.pr/3zrFvUB"target="_blank" >Planet Money newsletter</a>- Our weekly <a href="https://www.npr.org/newsletter/indicator"target="_blank" >Indicator round-up newsletter</a> Follow:- <a href="https://n.pr/3FqLuws"target="_blank" >Instagram</a>- <a href="https://n.pr/3sGZdrq"target="_blank" >TikTok</a>- <a href="https://lnk.to/iCVDaW3C"target="_blank" >YouTube</a>- <a href="https://n.pr/3h92GwS"target="_blank" >Facebook</a> Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at<a href="http://plus.npr.org/"target="_blank" > plus.npr.org</a>. This episode of Planet Money was hosted by Jeff Guo. It was produced by James Sneed and Sam Yellowhorse Kesler, and edited by Jess Jiang. Vito Emanuel is our fact-checker, and Kwesi Lee engineered the show. Alex Goldmark is the executive producer of Planet Money. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Where all those weird new drinks are coming from

Planet Money

AI Chapters

AI Insights

Reviews