Elf Beauty recently marked its 25th consecutive quarter of growth. With sales up 28% year-on-year, it’s a business charging forward while many others struggle with stagnation. &nbsp;Laurie Lam, chief brand officer at <a href="https://www.marketingweek.com/elf-beauty-disruptive-marketing-engine/" rel="noopener noreferrer" target="_blank">Elf Beauty</a>, joins The <a href="https://marketingweek.com/" rel="noopener noreferrer" target="_blank">Marketing Week</a> Podcast to shed light on how the business is achieving its success. &nbsp;“It doesn’t happen by mistake,” she tells Molly Innes, senior reporter at Marketing Week. “It really happens by design, and that design is with our CEO, who has built a board of directors that is 67% women and 44% diverse.” &nbsp;Lam also asks what would happen if other brands had boards and teams that reflect their communities. &nbsp;“We can see that for us, it equals profit. Your purpose is driving performance, and it’s driving incredible results.”&nbsp;Ahead of the next episode in Marketing Week’s regular series, find The Marketing Week Podcast on&nbsp;<a href="https://podcasts.apple.com/gb/podcast/marketing-week/id1337011263" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3x01siwMGgdSwJpYOVpO40" rel="noopener noreferrer" target="_blank">Spotify</a> and <a href="https://shows.acast.com/marketing-week" rel="noopener noreferrer" target="_blank">Acast</a>. &nbsp;&nbsp;&nbsp;&nbsp;<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Elf Beauty’s chief brand officer Laurie Lam on making purpose a growth driver

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