In this conversation, the hosts have a conversation with Yoni at the Meta Summit about Meta's advertising strategies, the shift towards incrementality in measuring ad performance, and the role of AI in enhancing ad effectiveness. The discussion also touches on the balance between creative volume and quality, and the future of interactive ads powered by AI. 00:00 Introduction to Meta's Advertising Strategy02:53 Profitability as a North Star for Brands05:48 The Shift to Incrementality in Advertising09:05 AI Innovations in Meta's Ad Platform11:57 Creative Volume vs. Quality in Advertising14:47 The Future of Interactive Ads with AI27:32 The Future of Advertising and Customer Service30:48 AI Innovations in Advertising33:34 Incrementality and Customer Acquisition Strategies36:41 Empowering Small Businesses with Advertising Tools39:33 Top of Funnel Strategies and Incrementality42:55 The Evolving Role of Media Buyers49:10 Feedback and Collaboration with MetaSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

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