As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.Key Takeaways<ul><li>00:11 – What the “11th hour” looks like before a product launch</li><li>03:50 – How to weigh deadlines against final release decisions</li><li>05:44 – The importance of customer onboarding</li><li>11:18 – A playful touch added to Fizzy’s logo</li><li>15:30 – Why version 1.0 is just the beginning</li></ul>Links and Resources<ul><li><a href='https://sendspark.com/request/The-REWORK-Podcast/hsj7miu9gesm8gq6jm8pr6z9izly0fc2'>Record a video question for the podcast</a></li><li><a href='https://37signals.com/books'>Books by 37signals</a></li><li><a href='https://basecamp.com/pricing'>Sign up for a 30-day free trial at Basecamp.com</a></li><li><a href='https://www.hey.com/world/'>HEY World | HEY</a></li><li><a href='https://www.rework.fm/'>The REWORK podcast</a></li><li><a href='https://www.youtube.com/@37signals/podcasts'>The Rework Podcast on YouTube</a></li><li><a href='https://dev.37signals.com/'>The 37signals Dev Blog</a></li><li><a href='https://www.youtube.com/c/basecamp/featured'>37signals on YouTube</a></li><li><a href='https://twitter.com/37signals'>@37signals on X</a></li></ul>

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