The growing chorus of authors reporting mysterious declines in their Kindle Unlimited page reads has sparked anxiety throughout the indie publishing community. But before you panic about your own KU numbers, this episode dives deep into what's really happening behind the scenes. Penny and Amy explore the multifaceted reasons behind fluctuating page read counts, from seasonal shifts and algorithm changes to subscription saturation and increased competition from AI-generated content. They challenge the dangerous "set it and forget it" mentality that leaves authors vulnerable to Amazon's ever-evolving ecosystem. What makes this conversation particularly valuable is the strategic alternatives they offer. The duo is also doing a deep dive in Amazon's recent Kindle Unlimited policy changes, which is an exciting development for authors! Whether you're all-in on Kindle Unlimited, considering enrollment, or deliberately staying wide, this episode provides critical perspective on navigating Amazon's subscription service with eyes wide open. Subscribe to the podcast for more insider insights on book marketing strategies that actually work in today's publishing landscape.<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/664939/open_sms">Send us your feedback!</a>📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number! Please leave a review on Apple Podcasts! <ol> <li> Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.</li> <li> Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.</li> <li> Rate the podcast: Click on the stars to give the podcast a rating.</li> <li> Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.</li> <li> Save: Once you've written your review, click "Save" to submit it. </li> </ol> Can't use Apple Podcasts? Email us your review and we'll put it on our website: <a href='mailto:%20info@amarketingexpert.com'>info@amarketingexpert.com</a>.

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