This week we talk about the idea of “plussing the show.” The practice of constantly reinvesting in your space so it feels alive, intentional, and cared for. From small design updates to preventative maintenance, we dig into how these choices impact not just the look of a café but also the energy of the team and the experience of every guest who walks in.
At its core, the conversation is about showing your guests and team members that you’re paying attention. Cleanliness, organization, and little upgrades aren’t just details; they’re the signals that a business values quality, consistency, and care. And those signals, over time, become the real difference-maker.

🔖 Chapters –
00:09 Peet's under new ownership
04:27 Ritual’s 20 year reunion 
08:21 Improving our space
11:20 Plussing the show
17:49 Lifecycle of a cafe
21:55 Plussing price tag 
28:04 Key things to maintain
33:51 The power of a reach out
36:55 Baca's rant on espresso machine Cleanliness

🔗 Links –
Cat & Cloud:
Instagram www.instagram.com/catcloudcoffee/
Webstore www.catandcloud.com/
Chris Baca’s Personal Blog: www.chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

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