<p>In this episode of the podcast, I examine <a href="https://mobiledevmemo.com/googles-gambit/">Google&#39;s Gambit</a>: its effort to transition Search from a distribution intermediary to an engagement sink. Google&#39;s AI Overviews and AI Mode products seek to retain users in the Search experience, rather than forwarding them to external destinations. Many publishers claim that their <a href="https://www.ft.com/content/f7a0eb8e-ff5b-42ae-b882-4815dbb38653">inbound traffic from Google Search has plummeted</a>, with expectations that this traffic will eventually <a href="https://www.theverge.com/24167865/google-zero-search-crash-housefresh-ai-overviews-traffic-data-audience">decline to zero</a>.</p><p>I&#39;ve described Google&#39;s ambitions with AI Overviews and AI Mode as Google&#39;s Gambit: an attempt to utterly reform the core Search experience through AI functionality while not alienating users. In this episode, I unpack Google&#39;s motivations behind this gambit and attempt to outline its broader impact on the open web. I also consider this product strategy within the broader context of consumer engagement shifting from web-based content to LLM-empowered chatbots. </p>


Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Season 6, Episode 7: Google's Gambit and the future of the open web

Mobile Dev Memo Podcast

AI Chapters

AI Insights

Reviews