In this week's episode of the podcast, I speak with <a href="https://www.linkedin.com/in/thomasbcn/" rel="ugc noopener noreferrer" target="_blank">Thomas Petit</a>, a well-known mobile growth consultant, for the third installment of the MDM Mailbag series. Questions for MDM Mailbag episodes are sourced from the MDM community; in this episode, among other things, we discuss:<ul><li>The evolution of app-to-web user acquisition following Apple's recent policy change in the US;</li><li>Optimizing Meta ad campaigns;</li><li>The best platforms for non-gaming app user acquisition;</li><li>Different approaches to creative testing;</li><li>The future of ASO.</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://www.incrmntal.com/" rel="ugc noopener noreferrer" target="_blank">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li><li><a href="https://contextsdk.com/" rel="ugc noopener noreferrer" target="_blank">ContextSDK</a>. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv" rel="ugc noopener noreferrer" target="_blank">⁠Marketecture⁠</a>.

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Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit)

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