Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills. SPEAKING SKILLS WITH A STRATEGY Just being on other podcasts isn't enough. You need a strategy. Being a guest on other podcasts benefits you in two ways. First, it puts you in front of people who do not know you. You're finding new listeners. Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you. This second reason is how you can benefit even if the podcast doesn't have a huge audience. Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit. YOUR ONE CHANCE STRATEGY Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good. To connect with others and bring them into your world, improve your speaking skills. Your speaking skills strategy includes your confidence, your content, and your context. Start by believing in what you know and what you have to offer. Lean into your superpower. Next, shape your speaking skills by crafting your content that relates to the audience of that specific show. Finally, add context. Wrap your content in stories so the audience gets to know who you are, what you value, and what you believe. Great speaking skills are something you can learn and master. The fear of public speaking comes from not being prepared and confident in your content. Nobody knows your story better than you do. Embrace it. Great speaking skills are about sharing one thing in many ways through your story. SANTOU CARTER In this episode, I bring you an engaging conversation with <a title="Santou Carter" href= "https://griefsupport.co/about/" target="_blank" rel= "noopener">Santou Carter</a>. Rev. Santou Carter is an international best-selling author, a multi-award-winning performing artist and systemic psychotherapist working with fear and anxiety. Santou integrates her skills as a performer, preacher and psychotherapist to provide her unique S.T.E.E.R. framework using a holistic ‘Body, Mind, Spirit’ approach to ensure her clients can captivate an audience with an engaging, anxiety-free presence to increase their sales and wealth. She has also been nominated for a <a title= "Women in Podcasting Award" href= "https://womeninpodcasting.net/awards/nominees/" target="_blank" rel="noopener">Women in Podcasting Award</a>, in the category of Best Guest Expert. YOU KNOW ENOUGH In this episode, Santou shares invaluable insights on the journey of podcasting, emphasizing the importance of tapping into your holistic self and leveraging all your experiences and skills. Together, we explore why it's unnecessary to wait until you feel completely knowledgeable to start a podcast, because growth and learning happen along the way. We delve into Santou’s unique approaches, including her S.T.E.E.R. framework, which integrates Spirituality, Techniques, Education, Emotional space, and Relationships, to guide personal and professional development. She offers powerful strategies for using podcasts to grow your business, repurpose content, and effectively engage audiences. Plus, Santou shares her candid experiences performing with her husband and the cultural significance of those moments. Join us as we uncover why podcasting is a potent tool for creating lasting connections and vibrant energy. Whether you’re an aspiring podcaster or looking to amplify your existing efforts, this episode is packed with actionable advice and inspiring stories. Let's dive in! SPEAKING SKILLS INCLUDE YOUR WHOLE SELF As a seasoned public speaker and group facilitator, Santou shares invaluable insights into how podcasters can blend their professional and personal experiences to create engaging content. She emphasizes the importance of bringing your holistic self into the podcasting realm, leveraging all your skills and expertise to build confidence and foster genuine connections with your audience. Santou discusses the flexibility of podcasting, comparing it to rediscovering an old favorite song; just as forgotten notes come alive, latent skills can emerge during the podcasting journey. Aspiring podcasters need not wait until they feel completely knowledgeable. Starting with the confidence that 'you know enough' is crucial. The podcasting process itself will help illuminate additional skills and knowledge as you go along, making it a journey of continuous growth and learning. THE LONG TAIL Touching on the longevity and ownership benefits of podcasting, Santou explains how podcast content remains accessible and valuable long after its release, unlike the fleeting nature of social media platforms. She introduces her unique STEER framework. It is a holistic approach that enables podcasters to create content that resonates deeply and offers lasting value to their audience. Santou shares practical strategies to maximize podcast reach and impact. She discusses how repurposing podcast transcripts into blogs or books, and using platforms like YouTube, can broaden your content's consumption. She highlights the effectiveness of social media for promotional purposes, advising the use of quote cards and leveraging Pinterest for its evergreen content ability. Santou also reveals a free resource on using podcasting to increase sales and underscores the importance of nurturing audiences through email marketing. During our conversation, Santou shares personal anecdotes from her ow speaking skills and performing career, including her memorable concert singing orthodox music with her husband and his recent opera performance in her native language. Bringing it all back to podcasting, she highlights how personal stories and relationships play a crucial role in developing speaking skills and creating relatable content. Be sure to get Santou's free gift "How to Use Podcasting To Increase Sales". You can download it at <a title="How to Use Podcasting To Increase Sales" href= "http://www.podcasttalentcoach.com/increasesales" target="_blank" rel= "noopener">www.PodcastTalentCoach.com/increasesales</a>.   If you don't have a mentor who can take your hand and walk you every step of the way, go to <a title= "Podcast Strategy Call" href= "https://podcasttalentcoach.com/strategy-call/" target="_blank" rel="noopener">www.PodcastTalentCoach.com/apply</a>, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

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