Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple announcement about HLS video, shared my NRB event experience, and got into some real stats and stories about YouTube and podcasting.This episode uses chapters to enable you to jump to the most important parts for you.Key Topics Covered:<ol><li data-list="bullet">The difference between a podcast and a YouTube show</li><li data-list="bullet">Stats on how many podcasters are actually doing "real" video</li><li data-list="bullet">YouTube's change to how Shorts views are counted</li><li data-list="bullet">Pros and cons of YouTube for discovery and monetization</li><li data-list="bullet">Cost breakdowns of starting both audio and video podcasts</li><li data-list="bullet">Completion percentages for audio vs video shows</li><li data-list="bullet">Algorithm reality and how audience recommendations work</li><li data-list="bullet">Major drawbacks of relying on video platforms for income</li><li data-list="bullet">The new Apple HLS video announcement: what it means, who it's for, and whether you should care</li><li data-list="bullet">Real examples of creators' experiences on YouTube</li></ol> My Takeaways:You don't have to do video if you don't want to. Video can help with discovery, but the audio side offers significantly more opportunity—sometimes a 15x larger audience! Also, while YouTube provides community and powerful analytics, the algorithm and monetization risks are real. The new Apple HLS video support is mostly about helping advertisers, not creators, and comes with new costs.Resources & Links Mentioned:<ol><li data-list="bullet">School of Podcasting: <a href="https://schoolofpodcasting.com/" rel="noopener noreferrer" target="_blank">schoolofpodcasting.com</a></li><li data-list="bullet">Podcast Host Survey (Dr. Colin Gray): <a href="https://www.thepodcasthost.com/" rel="noopener noreferrer" target="_blank">thepodcasthost.com</a></li><li data-list="bullet"><a href="https://www.thepodcasthost.com/business-of-podcasting/video-podcasts-youtube/" rel="noopener noreferrer" target="_blank">The Truth About ‘Video Podcasts’ on YouTube</a></li><li data-list="bullet"><a href="https://www.thepodcasthost.com/business-of-podcasting/impact-of-adding-video-to-podcasts/" rel="noopener noreferrer" target="_blank">These 5 Podcasters Added Video – Here’s What Happened</a></li><li data-list="bullet">PodcastIndex stats: <a href="https://podcastindex.org/" rel="noopener noreferrer" target="_blank">podcastindex.org</a></li><li data-list="bullet">Hosting Recommendations:</li><li data-list="bullet">Captivate: <a href="https://supportthisshow.com/captivate" rel="noopener noreferrer" target="_blank">captivate.fm</a></li><li data-list="bullet">Buzzsprout: <a href="https://supportthisshow.com/buzzsprout" rel="noopener noreferrer" target="_blank">buzzsprout.com</a></li><li data-list="bullet">RSS.com: <a href="https://supportthisshow.com/rssdotcom" rel="noopener noreferrer" target="_blank">rss.com</a></li><li data-list="bullet">Blubrry: <a href="https://supportthisshow.com/blubrry" rel="noopener noreferrer" target="_blank">blubrry.com</a></li><li data-list="bullet">Think Media (<a href="https://youtu.be/wIXEm-kxmDQ?si=3Ticlyy401__pOrL" rel="noopener noreferrer" target="_blank">YouTube demonetization video</a>): <a href="https://www.thinkmedia.com/" rel="noopener noreferrer" target="_blank">thinkmedia.com</a></li><li data-list="bullet"><a href="https://www.truthunveiledwithralph.com/" rel="noopener noreferrer" target="_blank">Truth Unveiled with Ralph</a> (Ralph Eastep):</li><li data-list="bullet"><a href="https://geni.us/sponsormagnet" rel="noopener noreferrer" target="_blank">Sponsor Magnet</a> book by Justin Moore:</li><li data-list="bullet"><a href="https://www.profitfromyourpodcast.com/book" rel="noopener noreferrer" target="_blank">Profit from Your Podcast</a> (my book):</li><li data-list="bullet"><a href="https://casabona.org/" rel="noopener noreferrer" target="_blank">Streamline Solopreneur </a>with Joe Casabona</li><li data-list="bullet"><a href="https://aroundthelayout.com/" rel="noopener noreferrer" target="_blank">Around the Layout</a> (Ray)</li><li data-list="bullet">Podpage (Podcast Website builder): <a href="https://podpage.com/" rel="noopener noreferrer" target="_blank">podpage.com</a></li><li data-list="bullet"><a href="https://podnews.net/article/video-apple-podcasts-details" rel="noopener noreferrer" target="_blank">Podnews</a> details on Apple announcement on HLS</li><li data-list="bullet"><a href="https://www.youtube.com/live/Bv-wFyQ26ns?si=eiHcDfY3lWa2-znd" rel="noopener noreferrer" target="_blank">Jordan Harbinger</a> on the New Media Show</li><li data-list="bullet"><a href="https://www.youtube.com/live/_Bbb8-Ima6E?si=6rpo8MBftYdu7Wag" rel="noopener noreferrer" target="_blank">Professor of Rock</a> on AI Ruining YouTube.</li><li data-list="bullet"><a href="https://youtu.be/jqWNXW0gMs4?si=ITLHr2cAqIsjTBds&t=715" rel="noopener noreferrer" target="_blank">Rob Walch talks about Club Random</a></li></ol> Other Tools Mentioned:<ol><li data-list="bullet"><a href="https://supportthisshow.com/q2u" rel="noopener noreferrer" target="_blank">Samson Q2U</a> mic, <a href="https://supportthisshow.com/podmicusb" rel="noopener noreferrer" target="_blank">Rode PodMic USB</a>, <a href="https://geni.us/shure-mv7p" rel="noopener noreferrer" target="_blank">Shure MV7</a> and <a href="https://geni.us/shure-sm7b-podcast" rel="noopener noreferrer" target="_blank">SM7B</a>, <a href="https://geni.us/at897" rel="noopener noreferrer" target="_blank">Audio-Technica AT897</a> Shotgun Condenser Microphone (mic options)</li><li data-list="bullet">Elgato <a href="https://geni.us/elgato-facecam4k" rel="noopener noreferrer" target="_blank">Facecam Pro</a>, <a href="https://geni.us/sony-zve10-camera" rel="noopener noreferrer" target="_blank">Sony ZV-E10 II</a> (camera options)</li><li data-list="bullet">Descript & Riverside (remote video recorders/editors)</li><li data-list="bullet"><a href="https://patreon.com/invite/oojl" rel="noopener noreferrer" target="_blank">Patreon</a> & <a href="https://supportthisshow.com/supercast" rel="noopener noreferrer" target="_blank">SuperCast</a> (crowdfunding)</li><li data-list="bullet"><a href="https://supportthisshow.com/ecamm" rel="noopener noreferrer" target="_blank">Ecamm Live</a> (live streaming tool)</li><li data-list="bullet"><a href="https://geni.us/neewer-2pack-lcd" rel="noopener noreferrer" target="_blank">Inexpensive Lighting Rig</a></li></ol> Final Thoughts:If you want to do video, go ahead—but know the realities and risks. Don't let anyone (especially YouTube or Spotify) pressure you into it unless it suits your content and goals. And keep in mind, when Apple rolls out its new features, it’s likely to come with extra charges, so stay informed!If you need help planning, launching, or growing your show, check out <a href="https://schoolofpodcasting.com/" rel="noopener noreferrer" target="_blank">schoolofpodcasting.com</a> and use coupon code LISTENER.Please share the episode with a friend if you found it helpful!Send people to www.schoolofpodcasting.com/1024Mentioned in this episode:Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back.
But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast.
With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone."
Learn at your own pace with video courses, join a supportive community, and get unlimited coaching. Say goodbye to fear and hello to success."
Start your podcasting journey today with the School of Podcasting. Join now and take the first step towards turning your passion into a reality.

Visit SchoolOfPodcasting.com to get started. No fear, just success.<a href="https://school-of-podcasting.captivate.fm/start">School of Podcasting</a>Want to Make Some Money with Your Podcast?Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it.
Go to www.profitfromyourpodcast.com/book<a href="https://school-of-podcasting.captivate.fm/profit-from-your-podcast">Profit From Your Podcast</a>

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