In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your digital marketing. This isn't just about having an app—it's about how mobile impacts everything from messaging, email, and social to analytics and even AI. Whether you’re a small business owner or an experienced marketer, understanding mobile can help you connect faster and more directly with your customers. This is a must-listen if you want to future-proof your digital strategy and grow your brand.Guest Links<ul><li>Connect with <a href='https://www.linkedin.com/in/marybethmccabe/'>Dr. Mary Beth McCabe on LinkedIn</a></li><li>Learn More about <a href='https://www.stukent.com/higher-ed/mobile-marketing-textbook/'>Mobile Marketing Essentials</a></li></ul>Learn More: <ul> <li>Buy Digital Threads: <a href='https://nealschaffer.com/digitalthreadsamazon'>https://nealschaffer.com/digitalthreadsamazon</a> </li> <li>Buy Maximizing LinkedIn for Business Growth: <a href='https://nealschaffer.com/maximizinglinkedinamazon'>https://nealschaffer.com/maximizinglinkedinamazon</a> </li> <li>Join My Digital First Mastermind: <a href='https://nealschaffer.com/membership/'>https://nealschaffer.com/membership/</a> </li> <li>Learn about My Fractional CMO Consulting Services: <a href='https://nealschaffer.com/cmo'>https://nealschaffer.com/cmo</a> </li> <li>Download My Free Ebooks Here: <a href='https://nealschaffer.com/books/'>https://nealschaffer.com/books/</a> </li> <li>Subscribe to my YouTube Channel: <a href='https://youtube.com/nealschaffer'>https://youtube.com/nealschaffer</a> </li> <li>All My Podcast Show Notes: <a href='https://podcast.nealschaffer.com/'>https://podcast.nealschaffer.com</a> </li> </ul>

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