This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, and how she brought in an experienced CEO.Key Points:01:45 Pivoting to a new customer segment willing to pay more03:00 Combining QuickBooks, Mint.com and luxury concierge service04:15 Seeing product issues by observing customers use it08:00 Focusing on customer health and early churn indicators10:30 Customizing marketing and sales for each vertical16:15 Replacing yourself earlier as CEO with a more experienced leaderMentioned:<a href="https://www.linkedin.com/in/jessicamah/">LinkedIn</a><a href="https://twitter.com/jessicamah">Twitter</a><a href="https://www.indinero.com">indinero</a><a href="https://mahway.com">Mahway</a>My Links:<a href="https://twitter.com/peeplaja">Twitter</a><a href="https://www.linkedin.com/in/peeplaja/">LinkedIn</a><a href="https://peeplaja.com/">Website</a><a href="https://wynter.com/">Wynter</a><a href="https://speero.com/">Speero</a><a href="https://cxl.com/">CXL</a>

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