Watch this video for an in-depth discussion on ‘jobs to be done’ and the role it plays in emerging UX Strategy and why businesses need to adopt a designer’s mindset. We also cover the importance of creating a digitally designed work space and it's advantages both for businesses and recruitment purposes.

This is the fifth video in a thought-leadership series, by experience design agency Foolproof, interviewing the thinkers and doers in User Experience (UX) Strategy. 

You can download the full transcript on our website: http://www.foolproof.co.uk/thinking/blog/2017/09/ux-strategy-thought-leader-video-series-jim-kalbach/

Make sure you visit our youtube channel to check out all of the interviews in this series: https://www.youtube.com/channel/UCiLzPOqQ7NvR8VkfX9xjHdg

Interviewer: Tim Loo is the Executive Director of Strategy at Foolproof. 

Interviewee: Jim Kalbach who is Head of customer success at Mural, and author of ‘Mapping Experience’.

Interview Notes: 

• Defining UX Strategy [1:12]
• UX Strategy as a cascading strategy [4:34]
• ‘Jobs to be done’ – and the role it plays in emerging UX Strategy [7:36]
• Resources for UX Strategists [10:38]
• Businesses need to adopt a designer’s mindset [13:17]
• Injecting creativity into strategy planning [16:38]
• What is ‘shared value’ [19:23]
• How should we approach ‘shared value’ and how is it formed? [22:40]
• How apps compete in terms of experience [26:36]
• Digitally designed workspace as a recruitment advantage [29:21] 
• The future of experience design strategy [31:46]

Connect with Foolproof: 

Visit the Foolproof BLOG: http://www.foolproof.co.uk/thinking/ 
Like Foolproof on FACEBOOK: https://www.facebook.com/FoolproofUX
Follow Foolproof on TWITTER: https://twitter.com/Foolproof_UX

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