Can optimism really scale a company?In this episode, Dominic chats to <a href="https://www.linkedin.com/in/dan-williams-91568b31/" rel="noopener noreferrer" target="_blank">Dan Williams</a>, CEO of <a href="https://weareorean.com/" rel="noopener noreferrer" target="_blank">Orean Personal Care</a>, to explore what it really takes to lead through chaos - from doubling revenue in tough markets to leading with vulnerability, optimism, and Ironman-level discipline.Under Dan’s leadership, Orean has grown from £3M to £30M turnover, becoming one of the UK’s fastest-growing contract manufacturers in the beauty industry — all while achieving B Corp certification and building a culture rooted in learning and care.What you’ll learn💪 How training for an Ironman reshaped Dan’s mindset as a CEO💡 The power of optimism when leading through adversity❤️ Why vulnerability builds trust faster than authority ever could🏭 How Orean scaled without losing its culture or values📈 What it takes to grow sustainably - from £3M to £30MIf you’re a founder or CEO navigating the messy middle of growth — trying to scale your team, your systems, and your mindset — this is a masterclass in how to stay human while building something extraordinary.Book recommendations:<a href="https://www.amazon.co.uk/Unbeatable-Mind-Resiliency-Toughness-Succeed/dp/1495393437" rel="noopener noreferrer" target="_blank">Unbeatable Mind - Mark Divine</a><a href="https://www.amazon.co.uk/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358" rel="noopener noreferrer" target="_blank">The Obstacle is the Way - Ryan Holiday</a><a href="https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229" rel="noopener noreferrer" target="_blank">Start With Why - Simon Sinek</a><a href="https://www.amazon.co.uk/Mans-Search-Meaning-classic-Holocaust/dp/1844132390" rel="noopener noreferrer" target="_blank">Man's Search for Meaning - Viktor E Frankl</a>About the Guest:Dan Williams is the CEO of Orean Personal Care, a UK-based contract manufacturer producing premium skincare, haircare, and wellness products for some of the world’s most innovative beauty brands.Under his leadership, Orean has grown tenfold in revenue and achieved B Corp certification, balancing profit with purpose.A lifelong endurance athlete, Dan brings his Ironman mindset into business — combining optimism, resilience, and relentless learning to build a company culture defined by progress, not perfection.Sign up to receive our weekly Curious Leadership newsletter:&nbsp; <a href="https://subscribe.monkhouseandcompany.com/" rel="noopener noreferrer" target="_blank">https://subscribe.monkhouseandcompany.com</a>Follow Dominic on LinkedIn: <a href="https://www.linkedin.com/in/dominicmonkhouse" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/dominicmonkhouse</a>&nbsp;

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E351 | Dan Williams: How Optimism, Grit and Vulnerability Built a £30M Business

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