To elevate your training, it’s time to take a page from the marketing playbook. In this episode, we’re joined by Bianca Baumann and Mike Taylor—co-authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning—to explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.  Bianca, VP of Learning Solutions & Innovation at Ardent Learning, and Mike, a learning consultant at Nationwide, share actionable insights on:  <ul> <li>Building a program content strategy that captures learner attention </li> <li>Leveling up with technology and measurement tools</li> <li>Tapping into the emotional drivers that make learning stick </li> </ul> Marketing strategies go beyond boosting program visibility. Learn to create learning experiences that resonate and reframe your L&D mindset through a marketer’s lens. Resources: <ul> <li>Book: <a href= "https://www.td.org/product/book--think-like-a-marketer-train-like-an-ld-pro/112507"> https://www.td.org/product/book--think-like-a-marketer-train-like-an-ld-pro/112507</a></li> <li> Website: <ul> <li class="Paragraph SCXW206514501 BCX0"> Bianca: <a href= "https://www.biancabaumann.com/">https://www.biancabaumann.com/</a> </li> <li class="Paragraph SCXW206514501 BCX0"> Mike: <a href= "https://mike-taylor.org/">https://mike-taylor.org/</a></li> </ul> </li> <li class="Paragraph SCXW206514501 BCX0">LinkedIn:   <ul> <li class="Paragraph SCXW206514501 BCX0">Bianca: <a href= "https://www.linkedin.com/in/biancabaumann/">https://www.linkedin.com/in/biancabaumann/</a> </li> <li class="Paragraph SCXW206514501 BCX0">Mike: <a href= "https://www.linkedin.com/in/miketaylor/">https://www.linkedin.com/in/miketaylor/</a>  </li> </ul> </li> </ul>

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