Today’s guest is a female billionaire: the co-founder and CEO of the Good American inclusive fashion brand and a founding partner of SKIMS, the shapewear and loungewear company. Emma Grede’s close working partnerships with the Kardashian family have led her to become an advocate for empowering women through business. 
Now, she’s publishing her first book, Start With Yourself, in which she explores everything from building personal resilience to developing self-forgiveness.
In this episode we discuss her East London mindset, her famously controversial (!) attitude towards work-life balance, being a mother of four (her twins were born via a surrogate) and her experience of miscarriage. Female ambition, fertility, the discomfort of hard work…I’m so grateful to Emma for opening up on subjects that are so often shrouded in silence.

✨ IN THIS EPISODE:
03:02 Ambition Loves Discomfort
05:57 Growing Up East London
07:31 ‘Too Ambitious’
08:34 East London Business Code
11:15 An Employee Mindset
19:13 Work-Life Balance Myth
26:34 Fearless Hustle Mindset
27:53 ITB Rise and Influencers
29:08 LA Office Ego Crash
31:40 Parenting as a Team
32:56 Fertility Reality Check
38:19 Good American Expansion Misstep
46:25 Mother’s Influence


💬 QUOTES TO REMEMBER:
I have always thought about ambition as something that I am entitled to as long as I work for it.

If you want to be extraordinarily successful… Then extraordinary work is required.

You become confident because you know you can get through things and you know what's on the other side of failure.


🔗 LINKS + MENTIONS:
Emma’s debut book ‘Start With Yourself’ - is available to buy now 
The Testaments, a new Hulu original series, streaming exclusively on Disney+
Join the How To Fail community: www.howtofail.supportingcast.fm/#content
Elizabeth’s Substack: www.theelizabethday.substack.com

📚 WANT MORE?
Melinda French Gates - another extraordinarily successful female philanthropist, who co-chaired the Bill & Melinda Gates Foundation, the world's largest private charitable organization, for 24 years: swap.fm/l/Zr3OTH30YZpvPRiXIkeX 
Mo Gawdat - an incredible guest who has been on How to Fail FOUR times - most recently in December last year to talk about the most common mistakes we make in love: swap.fm/l/Daw9T2DZbicGt0aOZZVX 

💌 LOVE THIS EPISODE?
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👋 Follow How To Fail & Elizabeth:
Instagram: @elizabday
TikTok: @howtofailpod
Podcast Instagram: @howtofailpod
Website: www.elizabethday.org

Elizabeth and Emma answer listener questions in our subscriber series, Failing with Friends. Join our community of subscribers here: www.howtofail.supportingcast.fm/#content


Have a failure you’re trying to work through for Elizabeth to discuss? Click here to get in touch: howtofailpod.com 


Production & Post Production Coordinator: Eric Ryan 
Engineer: Matias Torres
Assistant Producer: Shania Manderson
Senior Producer: Hannah Talbot
Executive Producer: Alex Lawless


How to Fail is an Elizabeth Day and Sony Music Entertainment Production. 
Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts
To bring your brand to life in this podcast, email podcastadsales@sonymusic.com
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