Jeremy is joined by Hannah Downey, Social Media Strategist at the University of Wyoming, to discuss social media strategies that actually work in student recruitment, how to build buy-in and push boundaries, and more. Key Takeaways<ul><li>Social media offers a real-time, two-way communication channel that traditional admissions methods often lack.</li><li>Prospective students—especially Gen Z—use social platforms like search engines when researching colleges.</li><li>Aligning print, email, and social media creates a unified student experience across touchpoints.</li><li>Content that performs well includes student-generated posts, admissions FAQs, and “day-in-the-life” stories.</li><li>Building a strong social presence doesn’t require a massive team or budget—authenticity and consistency matter most.</li><li>Social media trends can be adapted to campus messaging, but knowing your platform and audience is key.</li><li>Evaluating performance through metrics like engagement rate and link clicks is crucial to improving over time.</li></ul>Guest Name: Hannah Downey, Social Media Strategist, University of WyomingGuest Social: <a href="https://www.linkedin.com/in/hannah-ellis-marketing/">https://www.linkedin.com/in/hannah-ellis-marketing/</a>Guest Bio: Hannah Downey serves as the Social Media Strategist with Institutional Marketing at the University of Wyoming. A UW alumna, Hannah began her career with Institutional Marketing and has since grown the University of Wyoming’s digital presence and strategy. She manages the university’s flagship social media accounts and also places all the digital advertising for prospective student recruitment. 
- - - -Connect With Our Host:Jeremy Tiers<a href="https://www.linkedin.com/in/jeremytiers/">https://www.linkedin.com/in/jeremytiers/</a><a href="https://twitter.com/CoachTiers">https://twitter.com/CoachTiers</a>About The Enrollify Podcast Network:Mission Admissions is a part of the <a href="https://podcasts.enrollify.org/">Enrollify Podcast Network</a>. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 —&nbsp; the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at <a href="https://451.elmt.link/49ocwR8">element451.com</a>.&nbsp;Attend the 2025 Engage Summit!&nbsp;The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- <a href="https://engage.element451.com/register" target="_blank">https://engage.element451.com/register</a>

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Ep. 66: How Harnessing Social Media Will Help You Grow Enrollment

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